January 2016 - Page 3 of 7 - Oncor Solutions

How to Take the Guesswork Out of Content Marketing

Authority, our advanced content marketing training program, is open to new members this week only.

Why should you care? Read on.

Here’s the harsh truth about any marketing: there’s no magic switch you can flip to turn it “on” and make it start working immediately.

Marketing with content is no exception to this rule.

Content marketing results happen slowly, and they happen over time.

If you do it right, you’ll create content that continues to send you new prospects and customers for many years after you created it.

If you do it right is the operative phrase here.

Content marketing reality check

Too often, your content …read more

20 JanFeatured

The 6 Ways Your Content Marketing Might Be Broken (And How to Fix That)

by Jason Fairfield0 Comments

By Neil Patel

I understand your frustration.

I see it every day.

I’m talking about marketers, or aspiring marketers, who put a lot of effort into their content marketing but just don’t get the results they need.

The truth is that effort does not equal results.

Working hard doing the wrong things won’t produce any significant results.

And that’s what most marketers do. They have a broken content marketing system.

While a lot of the pieces are right, they’re making a few big mistakes that are making their efforts fruitless.

I realize that it can be disheartening to hear that, but let me assure you that you are not alone.

According …read more

20 JanFeatured

The #1 Conversion Killer in Your Copy (and How to Beat It)

by Jason Fairfield0 Comments

By Sonia Simone

What makes people almost buy?

What makes them get most of the way there and then drop out of your shopping cart at the last second?

What makes them stare at your landing page, wanting what you have to offer, and yet, ultimately, close the page and move on to something else?

It turns out there’s a hideous troll hiding under the bridge. Every time you get close to making a sale, the troll springs out and scares your prospect away. Get rid of the troll and your copy will start converting better than it ever has before.

The ugly, …read more

19 JanFeatured

A Champion of Creative Play

by Jason Fairfield0 Comments

By Pamela Wilson

hero's journey - an advocate for creative expression

Life was simple when we were seven, wasn’t it?

A puddle and some pebbles, crayons and paper, a piece of chalk and a sidewalk — that’s all we needed to keep us happy and amused for hours.

But somewhere along the way, most of us lose this sense of joy in simple creative pleasures.

Today, you’ll learn about Melissa Dinwiddie’s quest to bring creativity back into your daily life.

Melissa’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. <a class="colorbox" title="Hero's Journey posts" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.copyblogger.com/category/the-heros-journey/" …read more

18 JanFeatured