The 8 Most Important Skills for Content Promotion (and How to Learn Them)

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The bar has been raised.

Creating great content isn’t enough anymore if you want your content marketing to be successful.

Today, you need to not only create that content but also promote it.

Many marketers have started to wake up to this fact, which is a good thing.

However, just because they recognize that promotion is important doesn’t mean they know how to do it effectively.

In my experience, only a small percentage of marketers possess the skills that make them effective promoters as well.

The big problem is that if you don’t have these skills, you’ll struggle to learn how to promote effectively.