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February 2016
Home 2016 February
29 FebFeatured

Modern Online Marketing Education: 18 Courses and Resources

by Jason Fairfield0 Comments

By Neil Patel

graduation

There are many paths to becoming a great marketer.

Even more so, there are tons of different roles that marketers excel in.

There’s a great degree of flexibility.

Take your education as an example. Did you go to school to get a marketing or business degree?

There’s a good chance you didn’t, but you still enjoy marketing, and it plays a part in your business or job.

And while you can pick up a ton of skills on the go, you might be missing a few fundamentals.

The best solution for this is to take courses online.

I’m not talking about sketchy courses offered by schools you’ve …read more      

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29 FebFeatured

Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why?

by Jason Fairfield0 Comments

By Demian Farnworth

which one won? content marketing vs. advertising

Traditional advertising pretty much had its way with the 20th century.

Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe to say that influence continues into the 21st century.

But content marketing is starting to make some noise of its own. In fact, interest in content marketing has risen rapidly in the last five years.

What are the differences, advantages, and disadvantages of both? When should you use advertising, and when should you use content marketing?

And which method is better?

We’ll answer those questions and more in this article.

What is …read more      

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27 FebFeatured

Rainmaker Rewind: 12 Tips for Creating Calls to Action that Work on LinkedIn Pulse

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker.FM rewind

This week’s edition of Rainmaker Rewind features our own Sean Jackson and Mica Gadhia on The Missing Link.

The dynamic duo welcomed John Nemo, bestselling LinkedIn author and trainer, to discuss calls to action on LinkedIn Pulse.

John Nemo is not only personable and an absolute pleasure to listen to, he also knows LinkedIn inside and out.

John is a bestselling LinkedIn author and trainer who helps small business owners, coaches, consultants, trainers, and sales and business development executives use LinkedIn to generate more sales leads, clients, and revenue for themselves.

He takes Sean and Mica through …read more      

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26 FebFeatured

75 Content Marketing Tools You Can’t Live Without

by Jason Fairfield0 Comments

By Neil Patel

image09

Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.

Here …read more      

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26 FebFeatured

Online Courses: 5 Steps to Mastering this Digital Education Powerhouse

by Jason Fairfield0 Comments

By Sonia Simone

profit through teaching and courses

Online courses are one of the most popular forms of web-based business today.

  • They’re in-demand, which makes them easy to market
  • They support premium pricing, so they can quickly become profitable
  • They’re a smart way to leverage the time you put into product creation

Those are all great reasons that developing a digital course might be a smart idea for you and your business.

But if you start from there, you’re going to have a hard time.

Because, just like any business (online or off), your business needs to serve the needs of your audience and customers if it’s going to survive … and thrive.

The best …read more      

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