What Is a Content Marketing Strategy?

By Demian Farnworth

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According to Google Trends, interest in content marketing has been on the rise since January 2011.

But this should not surprise anyone. We all seem to be awash in content marketing.

What’s surprising is that many content marketers don’t have a documented strategy.

So, let’s fix that. Today, content marketer, we’ll help you get a plan in place.

But first we need to clear up a little confusion about content marketing strategy.

Content marketing strategy defined

Some people like to make a distinction between the terms content strategy and content marketing strategy. The distinction, they suggest, is …read more      

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Rainmaker Rewind: New Mini-Series: Things I Love/Things I Hate

By Caroline Early

Rainmaker Rewind

I’ve got a good one for you this week.

Sonia Simone, host of Confessions of a Pink-haired Marketer, launched her new mini-series: Things I Love / Things I Hate, and the first episode can’t be missed.

The new mini-series explores things she thinks are awesome and … all the other stuff ?

Sonia covers the art of finding the right self-promotion balance on Twitter — without turning into a shouty boor. She’ll also give you her thoughts on how to create engaging content that isn’t stuffy or fluffy and focuses on your goals instead.

Plus, she gives …read more      

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How to Improve Your Revenue Using Video Ads

By Neil Patel

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As a marketer, you always want to be ahead of the curve.

The most effective tactics are always the ones that the majority of marketers either haven’t adopted yet or haven’t been successful with yet.

One of the current tactics that fall into that category is the use of video in advertising.

Very few marketers have tried to create video ads, but that will change in the coming years.

The consumption of video in general is growing at a rapid pace. Over half (55 percent) of people watch at least one video a day. Some watch several dozen.

In order to make revenue …read more      

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Just 9 Hours Left: Join The Showrunner Podcasting Course Today

By Jerod Morris

imagine your future in podcasting

One final reminder. :-)

You have until today (February 19, 2016) at 8:00 p.m. Eastern Time (7:00 p.m. CT, 6:00 p.m. MT, 5:00 p.m. PT) to join The Showrunner Podcasting Course before we close the doors to new registrants.

To learn more about the course, and decide if you want to join the hundreds of others who have already made the investment to learn our proven step-by-step process, click here:

http://showrunnercourse.com

You will learn how to develop, launch, and run a remarkable podcast — the kind of podcast that can build the audience of your dreams and …read more      

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3 Resources to Help You Publish the Content Your Audience Wants

By Stefanie Flaxman

copyblogger collection - meet your audience's desires

“Oh no. We have to toss them out,” the bartender said with a sour look on her face as she removed a thin, black straw from her mouth. Four intricate cocktails she just made were lined up in a row in front of her.

“All of them?!” her coworker asked.

“Yep. When I taste-tested them, I realized I added too much Fernet-Branca.”

And down the drain the cocktails went.

A couple months ago, I sat a few feet away from this interaction and observed the bartender acknowledge her mistake, even though it was costly. She then produced the proper cocktails before presenting them to …read more      

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