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February 2016
Home 2016 February
18 FebFeatured

What Is the True Cost of Building and Managing a WordPress Website?

by Jason Fairfield0 Comments

By Jerod Morris

wordpress website cost analysis

In any description of WordPress features, there’s one word you’re sure to see:

Free.

This is, of course, true. The files necessary to install WordPress on a server and run it are indeed free.

A casual content producer could even sign up at WordPress.com and run their entire website for free, never paying a dime if all they wanted were the most basic features.

But you are no casual content producer.

You use WordPress like we use WordPress: as a serious business tool to drive serious revenue.

You understand — like we do — that the true cost of running WordPress is far from “free.”

So, …read more      

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17 FebFeatured

Don’t Drive Your Business Into the Ground: 5 Ways Metrics Can Cause Bad Decisions

by Jason Fairfield0 Comments

By Neil Patel

image03

We’ve all done it before…

At some point in our lives, whether it’s related to marketing or something else, we’ve lied to ourselves.

It’s natural to want to feel good, and the brain can distort truths to make you feel that way.

But lies get in the way of progress.

They can make you feel okay about not putting in the effort required for success.

The scariest part is that sometimes we don’t even know we’re doing it.

The cause of this, when it comes to marketing and business, is using metrics incorrectly.

Metrics are very important because they allow us to quantify our results.

However, not all …read more      

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17 FebFeatured

Sour to Sweet: An Advisor Who Transforms Businesses

by Jason Fairfield0 Comments

By Pamela Wilson

hero's journey - helping businesses evolve

Every business has moments when it’s on shaky ground.

Sometimes the business is in the middle of a major growth phase. It’s traveling over rocky ground as it transforms from what it was to what it’ll become.

Sometimes it’s simply struggling to put its best face forward on the web.

And sometimes the business lacks the technology or processes needed to get to the next level of growth.

Raúl Colón helps with all of the above.

His story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing …read more      

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16 FebFeatured

Big Bums, Scuffles, and How to Craft Copy Your Competitors Wouldn’t Dare Write

by Jason Fairfield0 Comments

By Joanna Wiebe

dare to say what the others won't

Your biggest copy opportunity is this: your competitors are chickens.

They’re scared of saying something that gets noticed.

They’re scared of writing copy that sounds and looks different from what everyone else is publishing.

They’re terrified of stringing together line after line of notice-me copy that’s actually sticky enough to make visitors do a double-take. To stop bored eyes from rolling along aimlessly. To make busy people pause and take notice.

But what if taking a chance on unexpected copy could bring in, say, 124 percent more clicks? Or 26 percent more leads?

Can you tell these services apart …read more      

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15 FebFeatured

The $100,000 Challenge: January Update

by Jason Fairfield0 Comments

By Neil Patel

jan traffic

We just wrapped up our 10th month of the $100,000 a month challenge at NutritionSecrets.com, and it was a great month.

In January, traffic grew to 159,945 visitors—139,417 of which were unique. Those visitors generated a total of 195,665 pageviews and purchased $76,326.90 worth of fish oil supplements.

Although the numbers for January were great, I expect February to be slower because we ran out of inventory, which I’ll talk about in the next update.

So, let’s dive into the January numbers.

January’s traffic

As you can see from the screenshot above, traffic grew greatly in January. It was partly because of the season—everyone …read more      

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