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February 2016
Home 2016 February
10 FebFeatured

How to Apply Lean Marketing to Your Content Based Business

by Jason Fairfield0 Comments

By Neil Patel

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Almost every entrepreneur has made this mistake…

They spend months or even years building a product or a feature they think is going to change the world.

And then the day comes to release their work to the world. Guess what happens?

Crickets.

Turns out, people didn’t really want a Tinder for cats. Who knew?

Some ideas seem great to us but turn out to be total duds.

And it doesn’t just happen with the obviously crazy ideas either. It can happen even with those that seem logical and feel like sure things.

There is a solution you can use to avoid this problem as long as …read more      

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10 FebFeatured

Why Lazy People Make the Best Content Marketers

by Jason Fairfield0 Comments

By Pamela Wilson

how to be a lazy content marketer

Traditional marketing and content marketing have something important in common.

In order to get the business results you want — more leads, sales, and profits — you have to do them consistently over time.

In traditional marketing, you don’t place one ad or send out one brochure and think your work is done.

And in content marketing, you can’t write five blog posts or record three podcast episodes and expect them to transform your profits.

If you want content to grow your business, you have to produce it regularly. I compared it to a hamster wheel here.

It’s a lot of work, and …read more      

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09 FebFeatured

Is Social Media Making Us Dumb?

by Jason Fairfield0 Comments

By Sonia Simone

how to stay focused in a world of distraction

It’s 2016, and Skynet doesn’t need to send Terminators to wipe us out. A new gaming app ought to do the trick.

I’ve seen the best minds of my generation destroyed, made starving and hysterical by Kim and Amber posting a selfie.

The over-the-top tomfoolery of the current election in the U.S. The crumbling of even minimal scientific literacy. The Kardashians.

We’re living in a culture that can’t stop asking if it can haz cheezburger, and it is rendering us … stupid.

Right? Wrong? Maybe.

Yes, we are distracted

And yes, that’s a problem.

I asked the most “plugged-in” person I know, Howard …read more      

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08 FebFeatured

5 “Scary” Marketing Techniques That Are Worth the Risk

by Jason Fairfield0 Comments

By Neil Patel

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It’s the biggest productivity killer for any marketer…

And no, it’s not a specific activity—it’s fear.

Too many marketers know what produces results but are afraid to implement them.

Instead, they’d rather spend their time doing something “safe,” like making their spreadsheets look pretty.

These distractions don’t help you get anything done.

Alternatively, some marketers, especially the ones who learned most of their knowledge online, will go to great lengths to avoid the difficult work that comes with marketing techniques that work.

And then, they complain that no matter how many tactics they try, nothing works!

Listen, I know that some things are scary, difficult, or even …read more      

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08 FebFeatured

This Simple Illustration Explains the Difference Between a Cornerstone Content Page and a Blog Post

by Jason Fairfield0 Comments

By Demian Farnworth

structure your content with this simple technique

In January, we launched a Copyblogger Content Challenge mini course. It was designed to help you understand, build, and improve cornerstone content pages.

The response was immense: Almost 4,000 people signed up and in just a couple days the forum was bristling with people posting questions, comments, and replies. We were throwing back the jitter juice morning, noon, and night to stay on top of all the activity.

Now, one of the original reasons for launching this program was to teach the importance of cornerstone content pages.

And one of the most common questions that popped up on day …read more      

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