By Neil Patel

There’s only one key behind producing great content, day after day…

You don’t need to be the best writer.

You don’t need to be a top expert (although it can help).

You don’t need any fancy tools (although they can also help).

What you do need to do is understand your reader.

Most marketers would rather spend time learning about a new traffic tactic than spend time learning about their readers, and it’s the reason why they struggle.

Let me illustrate the importance of this with a simple example:

Imagine: You’re writing for an audience that consists of one person – yourself.

Do you think you could come …read more      

By Pamela Wilson