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May 2016
Home 2016 May
10 MayFeatured

How to Write a High-Converting ‘Start Here’ Page

by Jason Fairfield0 Comments

By Beth Hayden

How to Write a High-Converting Start Here Page

I have fallen in love with a travel website.

It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods of time while you’re on the road and having full experiences in each place you stay.

When I stumbled upon it, the incredible photos and gorgeous design of the site made my mouth water. As an armchair traveler, it has now become one of my favorite travel sites.

One of the reasons why the site appealed to me during my first visit was CheeseWeb’s amazing “Start Here” page.

The …read more      

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09 MayFeatured

6 Ways to Get Signups for Your Product That Hasn’t Launched

by Jason Fairfield0 Comments

By Neil Patel

rocket launch

Everyone has the dream of a “big launch.”

You release your product and get a nice surge of customers within the first few days and weeks.

But most product creators have a different experience. On the day of a launch, they hear…

…crickets.

The worst thing you can do for your business is focus solely on the product until you launch.

The sort of explosive launches you see other businesses are getting didn’t happen overnight.

Instead, they were the result of a high degree of preparation.

When you have a large group of people interested in your product before it’s even created, you have an instant validation …read more      

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09 MayFeatured

Want to Be an Amazing Writer? Read Like One

by Jason Fairfield0 Comments

By Demian Farnworth

how to read like a writer

When it comes to reading, there are two ditches modern-day web writers may fall into. Both are notorious, unrefined, and dangerous — especially if you want to be more than an ordinary writer.

On one side, you have the ditch of never-ending digital content where you spend all your time reading online.

Your day looks like this:

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07 MayFeatured

Rainmaker Rewind: Things I Love/Things I Hate #3, Nerdy Nummies and Crummy Content

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker FM rewind

This week’s edition of Rewind (and from now on, for that matter) is going to look a little different.

I love sharing my favorite episode of the week with you so that won’t be changing, but there are so many other great things happening on the interwebz related to digital business that you shouldn’t miss.

Moving forward, I’ll pick my favorite Rainmaker FM episode and Copyblogger post of the week along with a few other articles, podcasts, or videos that I think you’ll enjoy.

Simply put, 10 interesting and useful links you can use every Saturday.

Without further …read more      

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06 MayFeatured

6 Accidental Ways to Ruin Your Split Tests and Limit Your Profit

by Jason Fairfield0 Comments

By Neil Patel

image03

You’re one of those people, aren’t you?

The kind who stay up late at night, thinking of ways to improve their businesses.

It’s great to have this much passion.

By now, you’ve probably at least read the basics about split testing. And while the general concept is very simple, it’s fairly difficult to run a conversion rate optimization campaign properly.

There’s a reason why conversion experts get paid a ton.

Too often, marketers and business owners run a split test, make a change based on the results, and find out that it either made no difference or produced a negative result.

That being said, …read more      

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