By Neil Patel
You’re one of those people, aren’t you?
The kind who stay up late at night, thinking of ways to improve their businesses.
It’s great to have this much passion.
By now, you’ve probably at least read the basics about split testing. And while the general concept is very simple, it’s fairly difficult to run a conversion rate optimization campaign properly.
There’s a reason why conversion experts get paid a ton.
Too often, marketers and business owners run a split test, make a change based on the results, and find out that it either made no difference or produced a negative result.
That being said, …read more