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June 2016
Home 2016 June
24 JunFeatured

7 Psychological Insights That Will Help You Develop a Powerful Facebook Strategy for Business

by Jason Fairfield0 Comments

By Neil Patel

brain

What is the most powerful tool in your marketing arsenal?

Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe….

But the driving force behind all of these things?

Psychology.

You see, sales and marketing are really about understanding consumer psychology.

Why do people buy? What makes them click on your Facebook ad? What sort of stimuli do most people respond to?

I’ve been interested in consumer psychology for quite a while. It started innocently enough. I was curious. What makes customers interested in a product, service, person, or brand? Why do people click on headlines? What makes 100%-refund-guarantees so assuring? How …read more      

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24 JunFeatured

Rainmaker Rewind: 3 Simple Hacks for Better Copy and More Conversions in Less Time

by Jason Fairfield0 Comments

By Caroline Early

Rainmaker FM rewind

This week on Rainmaker Rewind, Jerod Morris welcomes copywriting and content marketing expert Joanna Wiebe to The Digital Entrepreneur.

Joanna is the brains behind Copy Hackers: a copywriting resource for digital entrepreneurs and online business owners. On this special episode of The Digital Entrepreneur, Joanna offers up a handful of simple copywriting hacks.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. The Digital Entrepreneur. Joanna Wiebe of Copy Hackers joins Jerod Morris to share a few copywriting hacks that work especially well for digital products: 3 …read more      
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23 JunFeatured

Podcasting Defined in 60 Seconds [Animated Video]

by Jason Fairfield0 Comments

By Demian Farnworth

content marketing glossary - what is podcasting?

Perhaps you’ve reached a stage in your business where you are ready to do something new.

You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore.

If you relate to any of those scenarios, then you might want to consider launching a podcast.

But what exactly is podcasting?

Watch our short, fun video about podcasting

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into …read more      

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22 JunFeatured

11 Methods That Will Make Your Content Marketing Campaign Go Viral

by Jason Fairfield0 Comments

By Neil Patel

image01

Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful and exciting new content on a daily basis, and others…

…well, others can’t even crank out one useful piece of content a month!

And don’t even get me started on marketing it.

There are a number of bloggers who actually can write AMAZING content, but they are clueless marketers and can’t get any of it to go viral.

If you have struggled with any of the issues mentioned above, it’s okay: you are not alone, and there is nothing wrong with …read more      

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22 JunFeatured

5 Lessons Learned from a SaaS Home Run

by Jason Fairfield0 Comments

By Sonia Simone

laura roeder - a customer-first approach to software

Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business.

She excels at “keeping it simple” — maybe because she ran ultra-successful online education companies for five years. She turned around and put those lessons into a software business — and she’s crushing it.

Laura leapt out on her own as a freelancer at 22, without giving it a lot of thought. As she laughingly put it in her Unemployable …read more      

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