Membership Sites Defined in 60 Seconds [Animated Video]

By Demian Farnworth

content marketing glossary - what are membership sites?

Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers.

Many of those articles drive substantial traffic to your site, and you’ve published 12 guest blog posts on other websites. Those guest posts also drive traffic and help you gain subscribers.

About once a month, you get an invitation to be interviewed or sit on a panel. Due to the authority you’ve established, people in your industry look to you for advice, direction, and education.

Launching a membership site might be an ideal way to monetize your authority.

But what exactly …read more      

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6 Unscalable Tactics That Will Get You More Customers

By Neil Patel

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The biggest problem most businesses have is getting more customers.

Business owners believe that if they could just find that one magic growth tactic, their business would be set.

Unfortunately, the vast majority of them will never find that tactic.

And while they’re searching for that magic bullet, they’re passing up on smaller, unscalable tactics that could be getting them a consistent stream of new traffic.

The confusion mainly comes from misinterpretation of the concept of growth hacking:

The only real condition to growth hacking is prioritizing customer/user growth above all else.

However, too many marketers seem to believe that growth hacking must involve …read more      

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The Secret to Powerful Products that Sell: Meet Tara Gentile, Creator of ‘Quiet Power’

By Sonia Simone

tara gentile - how to unlock the door between before and after

Tara Gentile is known for helping people grow terrific businesses — without sacrificing ethics or heart.

Tara works with “idea people” — people who have an idea that they want to turn into a product, program, or service, but who may not always see themselves as business owners or marketers. She helps her audience and clients find the right business models, craft marketing that resonates, and structure their businesses for profit.

She calls her approach the Quiet Power Strategy — and it’s a complete reversal of a lot of the “cookie cutter” advice you sometimes see around digital business.

Listen and observe

A while …read more      

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Get More Done and Boost Profits with This 3-Step Process for Hiring Help

By Linda Formichelli

gather a team to boost your success

Does your business card proudly proclaim “Content Marketing Professional, Chief Cook, and Bottle Washer?”

Now’s the time to change that to simply “Content Marketing Professional.”

We often take pride in the fact that we’re in charge of every aspect of running our businesses, from doing accounting to changing the light bulbs in the office.

But here’s some shocking news, especially if you’re new to content marketing and are still bootstrapping your way to success: Hiring help — outsourcing tasks you struggle with so you can focus on your strengths — will allow you to grow your business and …read more      

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Be a Better Teacher and Writer: 6 Teaching Techniques You Should Know

By Neil Patel

writer

Marketing is a chance for education.

Sometimes, marketing takes the form of entertainment, but often, you get to assume the role of a teacher.

This is really powerful. You can become one of the few educational influences in most people’s lives after they leave school.

Beyond helping your business grow, inbound marketing allows you to make a real impact.

Partly, that’s why I’m still so passionate about it even after all these years.

Once you start thinking of yourself as an educator, you can become an even better marketer by learning from traditional teachers.

I’m going to show you 6 different teaching techniques you can use …read more      

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