Try the Rainmaker Platform for Free (No Credit Card Required)

By Brian Clark

rainmaker platform - test-drive rainmaker for free, no credit card required

A lot has happened since we launched Rainmaker two years ago.

What started as an easier, more secure, and maintenance-free way to build a powerful website has become a complete digital marketing and sales solution.

The website aspects of the Platform are even more powerful, and are now complemented by integrated email, marketing automation, an online course builder, podcasting and content optimization tools, and much more.

I’ve spent a lot of time using the Platform myself over at Rainmaker.FM and Digital Commerce Institute, as well as my personal sites Unemployable and Further. This …read more      

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How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing

By Neil Patel


There’s no such thing as a one-size-fits-all approach to marketing.

This is especially true when it comes to marketing to different age groups.

When dealing with different age groups, genders, income levels, etc., you need to be flexible and understand the psychology and habits of each customer base.

Easier said than done.

This is where customer segmentation comes in. Customer segmentation is the practice of dividing your audience into different types of people.

There are all kinds of ways to segment your customers. Some businesses choose to segment by value, frequency of purchase/visit, product interest, acquisition channel, etc.

Without segmentation, I don’t think I …read more      

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Rainmaker Rewind: Announcing a Breakthrough Educational Collaboration between Copyblogger and U.C. Davis

By Caroline Early

Rainmaker FM rewind

This week on Rainmaker Rewind, Sonia Simone shares an exciting announcement on Copyblogger FM that you don’t want to miss.

James Garvin of U.C. Davis joins Sonia to chat about the evolution and future of online education, as well as a new collaboration between Copyblogger and U.C. Davis!

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. Copyblogger FM. Sonia Simone and James Garvin reveal the collaboration between Copyblogger and U.C. Davis and what it means for online education going forward: Announcing: A Breakthrough Educational …read more      
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Unique Selling Proposition (USP) Defined in 60 Seconds [Animated Video]

By Demian Farnworth

content marketing glossary - what are unique selling propositions?

Like David Ogilvy, mid-20th-century ad man Rosser Reeves promoted a hard-sell approach and thought advertising should do one thing: sell.

And sell he did.

Campaigns for Viceroy cigarettes, Carter’s Little Liver Pills, Listerine mouthwash, and Colgate toothpaste boosted sales and put these brands on the map.

His goal was to get customers to recognize a specific brand proposition — what has become known as a unique selling proposition (USP).

But what exactly is a unique selling proposition? And why is it so important?

Watch our 60-second video about unique selling propositions

With help from our friends at The Draw Shop, we whipped …read more      

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I Need Your Help…

By Neil Patel


Do you know what my greatest accomplishment to date is?

I’ve been blogging for almost 10 years and spoke at hundreds of conferences. I’ve built a nice size following on social media, and I’ve even made a healthy income doing all of this. But that isn’t what I am most proud of.

What I am most proud of is helping other people. From helping people generate more traffic to their sites to helping people accomplish their dreams and even showing a mom how she can make money from her bed-and-breakfast so she could support her family—helping others is my greatest accomplishment.

In the …read more      

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