By Neil Patel
Google Analytics (GA) is a digital marketer’s best friend. I use it all the time to check metrics, spot trends, and see what type of content my audience appreciates the most.
Of course, there are other tools you could use to analyze your metrics, but they’re not as valuable as GA for two reasons.
First, Google Analytics is free. The price can’t be beat.
Second, Google Analytics is a tool designed by the company that also gave us the most popular search engine in the world. That means it can (and does) provide you with information about the browsing and search history of …read more