By Neil Patel
Let’s be honest. Creating pulse-quickening, super-engaging content that blows the socks off every single reader 100% of the time probably isn’t realistic.
It would be nice, yeah. But it just doesn’t happen.
This is especially true for companies in so-called boring industries—micro-niches with very few people having an overwhelming interest in the subject matter.
But if you’re always boring your audience to tears, this will obviously have a negative effect on your traffic, leads, conversions, brand reputation, and—ultimately—profitability.
Basically, boring content is awful. Boring content is worse than no content at all!
If you think your content marketing campaign is in a death …read more