By Beth Hayden
Every few months, a hot, new social media tool hits the scene — Pinterest, Periscope, Foursquare, Blab — and some marketing experts make it sound like if you’re not using that new platform, you’re missing out.
That notion gives me a massive headache. Like everyone else, I feel pressured to have a presence on every social media platform, but I can’t possibly contribute to every one — at least not without doing a lousy job on all of them.
Wouldn’t it be great if we could simply focus our social media marketing efforts on one or two platforms we …read more