By Neil Patel

Have you ever used paid social media? I know some people who completely avoid it. They think it means cheating, or it’s somehow inappropriate.

In my opinion, paid social media traffic is an excellent tool.

Obviously, I’m not talking about illegitimately purchasing likes or shares from spammy businesses (more on that below).

I’m discussing legitimate paid methods.

If you use them properly, you can quickly grow your audience, your brand, and your revenue.

However, if you use paid traffic without first educating yourself and deliberately seeking out the best tools and information, it will lead to huge financial losses.

Knowing how to …read more