By Neil Patel
Let me be upfront with you.
I’m not a web designer.
I work with some amazing web designers. I know a few things about web design. But when it comes right down to it, I’m not a designer.
What am I? I’m a marketer.
Why am I talking about designing a web page, specifically a pricing page?
Here’s why. Web design and marketing overlap. A lot.
When you get into a discussion about web design, you can’t help but talk about psychology. And when the page being designed is a pricing page, psychology plays a huge role.
What kind of psychology? Customer psychology.
Customer psychology …read more