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September 2016
Home 2016 September
26 SepFeatured

The Upside of Setting Outrageous Goals

by Jason Fairfield0 Comments

By Brian Clark & Jerod Morris

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This week’s guest on The Digital Entrepreneur is determined. His goal is to help five billion people with their efforts to grow their businesses. How?

He’s doing so by sharing as much content as he possibly can and by providing valuable services to purpose-driven companies.

He strives to be wealthy, not just in material things, but also with connections to make the world a better place …

In this 46-minute episode, Brandon Lewin and I discuss:

  • The biggest benefit he derives from being a digital entrepreneur
  • Why he finds it imperative to “give away” all the information he possibly can
  • His story on how he got …read more      
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26 SepFeatured

A Process You Can Follow to Become an Influencer in Your Industry

by Jason Fairfield0 Comments

By Neil Patel

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The term influencer is being tossed around a lot these days.

I would even classify it as one of the top 10 buzzwords of 2016.

Influencer marketing is quickly becoming one of the hottest and most effective strategies in existence.

In fact, “59 percent of marketers use influencer engagement campaigns for product launches and content creation.”

This technique gets results because businesses make $6.50 for every dollar invested in influencer marketing, according to a poll of marketing professionals conducted by Tomoson.

But what about when YOU’RE the influencer? You’re the one calling the shots.

Becoming an influencer in your industry can have …read more      

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26 SepFeatured

How to Ruthlessly Cut Worthless Words from Your Sales Copy

by Jason Fairfield0 Comments

By Beth Hayden

how to ruthlessly cut words from your sales copy

When you’re writing sales copy for your business, showing a little personality is a good thing.

It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers.

I write conversationally when I write copy, and so do a lot of other folks I trust and admire.

However, there are limits to how far you should take that advice.

Are you taking a risk when you use slang?

Unless you have proof that your audience uses slang — and wants to see it in …read more      

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23 SepFeatured

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

by Jason Fairfield0 Comments

By Neil Patel

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I get it.

I understand how brutal it can be—trying to market your small business in a world of billion-dollar businesses and multi-million dollar marketing budgets.

You have a limited budget, limited time, limited knowledge, and a limited arsenal of tactics that you can afford to implement.

But the big brands? They can do anything they want, hire as many people as they want, and unleash any tactic they want.

Today’s small businesses are forced to compete in an increasingly saturated marketplace.

The competition is fierce, and it has become incredibly difficult to rise above the noise.

Combine this with the massive disparity between a small …read more      

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22 SepFeatured

How to Use Your Limitations to Create a Unique Selling Proposition

by Jason Fairfield0 Comments

By Sean Jackson

mo-limitations

We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market.

How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding the limits of you and your products/services.

Every product or services has its limits. And while most people think these are weaknesses, the truth is that your limitations are a source of strength — if you know how to position them.

And by following the advice in this episode, …read more      

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