Type To Search

Type To Search

CONTACT US

Type To Search

September 2016
Home 2016 September
22 SepFeatured

How to Identify Potential Guests for Your Show

by Jason Fairfield0 Comments

By Jerod Morris & Jon Nastor

sr-identify-guests

We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show.

Here is the idea, submitted by loyal listener Chris Conner, who hosts Life Science Marketing Radio.

I know that it can be hard to find guests to sustain a podcast. Last week I came within an inch of having to do a solo show. Yikes!

But then I look around and …read more      

Read More
22 SepFeatured

How to Scale a Freelance Business

by Jason Fairfield0 Comments

By Brian Gardner & Lauren Mancke

sp-bill-erickson

On this week’s episode, we’re joined by Bill Erickson. Bill is a WordPress Developer, an entrepreneur, a husband, a father, a skier, an avid reader, a gardener, and a winemaker living in Georgetown, TX. He’s been developing with WordPress and contributing to the community since 2006.

Bill has written 20 WordPress plugins that have been downloaded 668,661 times and has spoken at 13 conferences regarding WordPress. Last, but certainly not least, Bill is a core contributor to our very own Genesis Framework project.

In this 40-minute episode Brian Gardner, Lauren Mancke, and Bill Erickson discuss:

  • Bill’s decision to become a freelancer
  • Transitioning from Thesis …read more      
Read More
22 SepFeatured

Does Your Homepage Suck?

by Jason Fairfield0 Comments

By Sean Jackson

mo-homepage-suck

In this episode, we go beyond theoretical concepts and provide practical examples of how to improve the most important page on your website.

You never get a second chance to make a first impression.

And in the online world, that means your homepage matters, a lot — from the first few seconds of your site loading to the way you structure every element on the page.

If you are trying to create an exclusive community online for your product or service, then this episode will give you everything you need to make a first impression that matters.

In this episode, Sean Jackson and …read more      

Read More
22 SepFeatured

5 Ways Strategic Bullet Points Make You a Stronger Content Marketer

by Jason Fairfield0 Comments

By Brian Clark

be smart about building your bullet points

Bullet points make you a stronger content marketer?

Absolutely, if you’re good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing.

The goal of strategic bullet points is primarily to keep people reading. You’re highlighting easily digestible bits of important information, which keeps your reader’s attention focused and breaks up dense pools of text.

The downside is that if you write weak, boring bullet points, you give the reader an express invitation to leave. People scan content to decide …read more      

Read More
21 SepFeatured

The ‘Heart & Soul’ of Membership Sites, with Mike Morrison

by Jason Fairfield0 Comments

By Chris Ducker

yp-mike-morrison

Chris talks with Mike of the Membership Guys, and they discuss what it takes to come up with and maintain a membership site.

Membership sites have become something of an entrepreneurial pinnacle when it comes to online business. The idea of a regular and recurring income has sparked interest in so many business owners, but what does it really take to come up with and maintain a membership site?

On this episode, I deep-dive into the subject with Mike Morrison as we cover the good, the bad, and the ugly when it comes to the membership site model. We cover everything from …read more      

Read More