Pamela Wilson just launched a book — Master Content Marketing — and a podcast played a key role in the project from idea inception to launch. She dishes on the details in this episode of The Showrunner.

In this lesson, Pamela describes how she:

• “Showed her work” every step of the way with ZeroToBook.fm
• Developed a community around the show, which informed the production of her book
• Is considering using the audio asset once it’s complete

You’ll learn a lot from this episode, even if you’re not planning to write a book.

Listen, learn, enjoy …

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This week we’re joined by Chris Lema. Chris is a Product Strategist, a people manager, a speaker, and a blogger. He also works with companies to help them build better software products, run better software development teams, improve their marketing messages, and bring their products to market.

In this episode Brian Gardner, Lauren Mancke, and Chris Lema discuss:

• Aligning your work with your areas of expertise
• Making a course correction in your career
• Defining leadership by difficult decisions
• Leveraging WordPress in your business
• Leadership that requires a move beyond good
• Taking the leap to achieving success
• Being sold on yourself to become the leader you were meant to …read more