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October 2016
Home 2016 October
10 OctFeatured

Millennial Marketing Is So Last Year – How to Reach Generation Z

by Jason Fairfield0 Comments

By Neil Patel

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Over the past few years or so, millennial marketing has received the lion’s share of attention in terms of reaching an age-based demographic.

And it’s easy to see why. “Millennials have $200 billion in buying power.”

But if I’ve learned anything about marketing, it’s that success revolves around perpetual evolution.

Limiting yourself to a certain mindset or set of marketing techniques will only lead to stagnation.

While it’s true that millennials will continue to demand much of our attention for years to come, it’s important to acknowledge the presence of Generation Z—people born after 1995.

They’re on the rise and already have a …read more      

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10 OctFeatured

Powerful Calls to Action: How to Get Your Reader to Take the Next Step

by Jason Fairfield0 Comments

By Pamela Wilson

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A note: My first book will be out soon! Here’s an excerpt from one of the chapters.

What was the first thing you ever had to sell? For me, it was Girl Scout cookies.

I was ten years old, dressed in my distinctly unfashionable Girl Scout vest, skirt, and knee socks, walking along the side of the road listening to the gravel crunch under my sneakers. The sun beat down on our neighborhood, and I could smell the melting tar on the road.

I was in a state of abject terror, my sweaty hands clutching a wrinkled order form.

I didn’t even know the …read more      

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07 OctFeatured

The Psychology of Search Engine Optimization: 10 Things You Need to Know

by Jason Fairfield0 Comments

By Neil Patel

mind

Think you know SEO? It’s all about keywords, content, and optimization, right?

Not quite.

Despite what you may think you know, search engine optimization has far less to do with content, coding, or site architecture than with psychology.

The reason why people search for things in the first place is what matters. That’s especially true when it comes to effective SEO.

I know, I know. You’ve been told time and time again to use specific keyword densities and to otherwise tweak the way in which words are arranged on the screen.

What does psychology have to do with any of it?

As today’s most …read more      

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06 OctFeatured

Email, Belonging, and the Compelling ‘New’ Element of Persuasion

by Jason Fairfield0 Comments

By Sonia Simone

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(Tap tap … Is this thing on?)

Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol.

The Weekly came from a message we heard from our subscribers:

I love you guys but … holy guacamole that’s a lot of emails.

And, as a person with Way Too Many Emails in my own overstuffed inbox, I feel your pain.

On Thursdays, we’ll be publishing this roundup of the week’s Copyblogger and Rainmaker FM content for you. You can use it to zero in on the content you most want to read or hear, so you don’t miss …read more      

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05 OctFeatured

How to Become an Innovative Growth Hacker in One Month

by Jason Fairfield0 Comments

By Neil Patel

growth hacking

So, you’ve got an amazing idea for a new business. If you build it and market it the traditional way, they will come, right?

Not anymore.

It doesn’t matter what your niche is. There are bigger competitors in it, and traditional marketing has gotten them far. As for your business coming in and taking over? Good luck with that.

I tried that once. I created a product with my co-founder, Hiten Shah. It was pretty amazing.

But then we realized something disturbing.

We were competing against Google.

Ha-ha.

Google? You don’t compete with Google. Instead, you get squashed, obliterated, bought out, or ignored.

We had to do something …read more      

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