By Neil Patel
Over the past few years or so, millennial marketing has received the lion’s share of attention in terms of reaching an age-based demographic.
And it’s easy to see why. “Millennials have $200 billion in buying power.”
But if I’ve learned anything about marketing, it’s that success revolves around perpetual evolution.
Limiting yourself to a certain mindset or set of marketing techniques will only lead to stagnation.
While it’s true that millennials will continue to demand much of our attention for years to come, it’s important to acknowledge the presence of Generation Z—people born after 1995.
They’re on the rise and already have a …read more