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October 2016
Home 2016 October
18 OctFeatured

How Bestselling Author Jennifer Weiner Writes: Part Two

by Jason Fairfield0 Comments

By Kelton Reid

wf-jennifer-weiner-file-2

The #1 New York Times bestselling author of 12 books, Jennifer Weiner, took a few minutes to talk with me about the writer’s life, her new memoir, and Revenge of the Nerds.

Before her prolific career as a novelist, Ms. Weiner started out as a small town newspaper reporter and freelancer, before signing her first big book deal for her novel Good in Bed (2001).

Since then, her books have spent more than five years on the New York Times bestseller list, she has had a novel made into a major motion picture — In Her Shoes, starring Cameron Diaz and Toni …read more      

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18 OctFeatured

A New Book to Make Content Marketing Easier

by Jason Fairfield0 Comments

By Sonia Simone

pamela-wilson-2

There’s a word that comes up a lot when we talk about content marketing: Intimidating.

It’s easy to get intimidated at the prospect of creating a high volume of really good content. And even more so if you don’t completely think of yourself as a writer.

Guess who wrote a book to help? It’s Copyblogger’s own Pamela Wilson. She wanted to share what she’s learned from her own journey, starting as a business owner who didn’t see herself as a writer. Today she consistently produces content that audiences love to read — while juggling the many other aspects of her role with …read more      

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18 OctFeatured

The Ultra Powerful 7th Principle of Persuasion

by Jason Fairfield0 Comments

By Sonia Simone

who we are and why that matters

You may have seen that Robert Cialdini, author of the marketing classic Influence, has a new book out.

It’s called Pre-suasion, and you should read it. It’s all about setting the right context before you make the “ask.”

(In other words, it’s all about content marketing.)

Like his earlier book, it’s full of fascinating little insights that will be keeping marketing and copywriting dorks like me thinking for months.

I was particularly interested in what he had to say about:

  • The stages of “pre-suasion”
  • Using mystery to keep an audience engaged
  • The right time to use a popularity-based …read more      
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17 OctFeatured

How Will Falconer Stopped Trading Dollars for Hours and Found His Calling

by Jason Fairfield0 Comments

By Brian Clark & Jerod Morris

de-will-falconer

This week’s guest on The Digital Entrepreneur is all about vitality. His focus is educating dog owners on natural practices that prevent pet illness effectively and sensibly. He helps people who want the best for their animals.

He is … Will Falconer and he is a digital entrepreneur.

In this 40-minute episode, Will and I discuss:

  • His journey to digital entrepreneurship, which goes back to when his cat “Cali” got sick
  • Why he decided to stop “trading dollars for hours” and steps he took next
  • A great story about his audience coming to his defense
  • The moment that led to his realization that he could make …read more      
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17 OctFeatured

How to Create a MVP (Minimum Viable Podcast)

by Jason Fairfield0 Comments

By Jerod Morris & Jon Nastor

minimum-viable-podcast

Have you ever fallen off the podcasting wagon? Or come close? In tough times, it can be useful to consider the idea of the minimum viable podcast. So long as you’re willing to never compromise on producing useful audio, this version of the MVP can be extremely helpful to keep you moving forward.

In this episode, Jonny and Jerod discuss the following:

  • The mantra of a Showrunner Podcasting Course member that inspired this episode
  • How the software concept of MVP can be applied to podcasting
  • Why a minimum viable podcast is not an excuse to compromise on quality
  • Which elements of your podcast are essential, …read more      
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