By Sonia Simone
You may have seen that Robert Cialdini, author of the marketing classic Influence, has a new book out.
It’s called Pre-suasion, and you should read it. It’s all about setting the right context before you make the “ask.”
(In other words, it’s all about content marketing.)
Like his earlier book, it’s full of fascinating little insights that will be keeping marketing and copywriting dorks like me thinking for months.
I was particularly interested in what he had to say about: