How to Serve Students Around the World: A Natural Educator’s Story

By Pamela Wilson

hero's journey - teaching around the world

Every so often you meet someone who seems like she’s a born teacher. Someone with the smarts, the organizational skills, and — let’s not forget, the patience — to teach.

Helena Denley is like that. In almost every aspect of her life she is in “teaching mode.” And her clients, students, and family all benefit from her gift.

To reach a wider audience with her educational efforts, Helena began using online teaching tools many years ago. They’ve permitted her to build a worldwide audience and maintain the flexibility she values in her life.

Helena’s story is this month’s Hero’s Journey feature. We’re tapping …read more      

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The 5 Best Tools You Should Be Using to Market Your Local Business

By Neil Patel

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Mobile devices and local searches go together like peanut butter and jelly.

If you’re a local business, guess what method people use to find you?

They’re looking for your business on their mobile devices. If you’re not aware of this or optimizing for it, you’re leaving money on the table.

Smartphones and tablets have made it easier than ever before for prospective customers to search for businesses in their areas and to find any pertinent information to influence their purchasing decisions.

In fact, “60 percent of American adults use smartphones and tablets to search for local product and service information.”

Furthermore, “50 percent …read more      

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Keeping Your Audience (and Yourself) Engaged

By Sonia Simone

copyblogger weekly

Hey there — welcome back to the Copyblogger Weekly!

This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh.

Because if you’re bored … you’re boring. And that’s no fun for anyone.

On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.

And yesterday, our Editor-in-Chief Stefanie Flaxman offered 16 ways to squeeze interesting content out of seemingly limited material. (That one goes well with my podcast this week on “quick wins” for content marketers.)

Over on The Digital …read more      

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Brian Clark on the Getting Goosebumps Podcast

By Caroline Early

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On this episode of Elsewhere, Brian Clark and Bryan Adams chat about content marketing, storytelling, and the importance of reverse-engineering your audience.

In this 57-minute episode, Brian and Bryan discuss:

  • The influence of Copyblogger
  • Who make the best storytellers?
  • Reverse engineering your audience
  • Timeless storytellers vs. modern-day speakers

Listen to this Episode Now

The post Brian Clark on the Getting Goosebumps Podcast appeared first on Copyblogger.

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Host Your First Virtual Conference, with Bailey Richert

By Brian Clark

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Virtual conferences have been around for years. They provide the education of a live event, without the expense of travel, hotel, and other “real world” costs that live events bring.

That’s the benefit to attendees. Entrepreneurs can use virtual conferences as a way to build or expand an audience, while also developing a membership product.

And they can be an amazing springboard. Mike Stelzner’s Social Media Marketing World started as a virtual conference, and now attracts thousands of live attendees every spring in San Diego.

But the heyday of the virtual format may be just beginning. As we move to more sophisticated forms …read more      

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