“Help! No one is reading my content!” We have some thoughts …

Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content.

In this 23-minute episode, Sonia talks about:

• The smartest place (usually) to send paid traffic
• How to generate the “signals of quality” that search engines use to rank good content
• The keys to making content more shareable
• Connecting your content with someone else’s audience
• Why I’m not a fan of purging non-buyers from your email list

Listen to this Episode Now

Whew. I’m not sure if you’ve noticed, but it’s been an intense election season in the U.S.

And if you haven’t noticed … I hope your visit to rural Mongolia has been enjoyable and productive.

Wherever you may happen to live, watching political campaigns is a fascinating — and sometimes nerve-wracking — way to see the art of persuasion in action.

Now that we’re (thankfully) just about wrapped up with the U.S. election, I thought it would be interesting to look at how political persuasion works, how it’s being used, and how it entwines itself through our daily lives.

We’ll start with the most …read more