How to Write a High-Value Lesson Plan that Makes Your Course Easy to Sell

By Henneke

a step-by-step guide to organizing and delivering your course

The demand for online education is exploding.

The global market for online courses is estimated around $107 billion. A mind-boggling figure, right?

Imagine stuffing one-dollar bills into a 53-foot truck. Depending on how crumpled your bills are, you’d need around 1,000 trucks stuffed up to the roof to transport those 107-billion dollar bills.

Would you like one of those trucks to deliver a heap of money to you?

Then you must create a lesson plan so valuable that students get excited about buying your online course.

A high-value lesson plan motivates people to both study and …read more      

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Should You Still Start a Podcast? (Ask Yourself These 3 Questions)

By Jerod Morris & Jon Nastor

sr-start-podcast

As Showrunners, we understand that the act of creation and publishing brings about detractors — sometimes more aptly referred to as haters.

To thrive in this space, we need to wear our first (and subsequent) negative reviews as badges of honor. This is part of the game and an integral part of being a Showrunner.

But what happens when the medium itself begins to make its own waves? It seems podcasting, as a medium, has reached a point in its life when it is beginning to take it on the chin.

From small jokes to snide remarks, we are seeing the …read more      

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The Season One Recap of StudioPress FM

By Brian Gardner & Lauren Mancke

sp-season-one-recap

On this week’s episode, Brian and Lauren discuss their favorite moments and guests that have appeared on the show during Season One of StudioPress FM.

In this 25-minute episode Brian Gardner and Lauren Mancke discuss:

  • Their favorite episodes of Season One
  • The most downloaded shows
  • Most memorable guests and topics
  • What they’re looking forward to in Season Two

Listen to this Episode Now

The post The Season One Recap of StudioPress FM appeared first on Copyblogger.

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Why I Choose to Focus on One Marketing Channel at a Time

By Neil Patel

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I feel like there’s an overarching maximalist mindset in marketing these days.

And it’s easy to see why.

Brands have never had more strategies to choose from.

There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few.

But that’s just the tip of the iceberg, and this doesn’t even take into account more traditional offline techniques that many companies still utilize.

In turn, I think many brands are suffering from exhaustion and fatigue.

They’re experiencing marketing overload.

I also think marketers don’t always extract the full potential from their strategies.

Before they can see one channel through to completion, they’ve already started …read more      

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4 Surprising Ways You’ll Profit from Building an Online Course

By Pamela Wilson

surprising! what you'll learn when you build an online course

I had no idea what I was getting myself into back in the fall of 2009.

The only thing I knew for sure was that I was feeling antsy.

I had been running my design and marketing business for almost two decades. Over almost twenty years, I had helped every kind of client with every kind of project. Truth be told: I was getting a little bored.

And boredom, as far as I’m concerned, is Enemy #1.

Up to that point, my business was strictly offline. I had a web presence, but it was a brochure site. You know, a “here’s what I do …read more      

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