Each introduction to every one of our shows presents a massive opportunity. An opportunity to orient your listener, establish pacing, drive intrigue, and keep them listening … or an opportunity to drag down your show before it even starts. In this episode of The Showrunner, we discuss tips to help you achieve the former and avoid the latter.

Jonny and I discuss:

• What, exactly, constitutes the “intro” of a show?
• The problems with bad intros
• The four objectives you should have for your intro
• Steps you can take, right now, to improve your intro

Listen, learn, enjoy …

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On this week’s episode, we’re joined by Jason Schuller, a designer and maker of things for the web. His MO is always focusing on elegant simplicity, endlessly being inspired by awesome creative people, and relentlessly learning by making mistakes.

In this episode Brian Gardner, Lauren Mancke, and Jason Schuller discuss:

• The creative career of Jason Schuller
• Launching Press75
• The decision behind the sale of Press75
• The allure of side projects
• Prioritizing family in business decisions
• Creating work/life balance

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Starting a membership site is hard work, especially if you have a full-time job. But with persistence and patience, it can pay off.

Our guest, Jerod Morris, shares his tactics and advice for growing a membership site. It was not easy — especially since his membership site competes with numerous online sport sites.

But he found his niche and kept working it, season after season, finding success after many years of perseverance.

And while his story is not unique, the ideas and tactics he shares on this show are priceless and can truly help you grow, and profit, from your work.

In this …read more