If you want your marketing to work, you have to focus.

You have to understand who your message is for, then speak to that person.

And you have to craft your offers to serve that person. Present options that appeal to her, that are in line with what she’s willing to spend, and that will benefit her in ways she cares about.

In other words … you need to specialize. You don’t have the budget to blanket the earth in ads that appeal to everyone, and neither do I.

One of the first things people do when thinking about <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~digitalcommerce.com/register/" …read more