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December 2016
Home 2016 December
07 DecFeatured

3 Lesser-Known Copywriting Techniques that Keep Readers Glued to Your Content

by Jason Fairfield0 Comments

By Dustin Walker

keep their eyes on your content

Let me ask you this …

Roughly how many articles do you think you’ve read about writing better headlines, subheads, or even opening sentences, for that matter?

A ton of ’em, I bet. After all, smart marketers know those are all valuable lessons.

But here’s the thing:

Don’t assume that copywriting techniques can only improve your content by helping you grab people’s attention.

There’s a smorgasbord of content-writing tips that can be borrowed from sales copywriting that go beyond crafting headlines and subheads.

Here are three lesser-known copywriting tactics designed to not only …read more      

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06 DecFeatured

How the Bestselling Author of ‘The Blue Zones’ Dan Buettner Writes

by Jason Fairfield0 Comments

By Kelton Reid

wf-dan-buettner-file

The multiple New York Times bestselling author of The Blue Zones books and National Geographic Fellow, Dan Buettner, dropped by the show to talk about his world travels, life-saving longevity research, and some fantastic advice for writers.

The author is an internationally recognized explorer who discovered five places in the world — called Blue Zones — where humans live the longest and healthiest, and his 2005 National Geographic cover story “The Secrets of Living Longer” was a finalist for a National Magazine Award.

Based on his Blue Zones work, Dan founded a company of the same name to share “the world’s best …read more      

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06 DecFeatured

The 4 Pillars Every Online Business Is Built On

by Jason Fairfield0 Comments

By Sonia Simone

cbfm-4-pillars-online-business

Ever thought about launching an online course … or some other digital product or service?

Whether you’re starting out or you’re a digital commerce veteran, here are four pieces that need to be in play before you can profitably launch a new product or service.

Free webinar

Brian Clark’s free webinar on online courses will be held on December 12, 2016, at 3:00 PM Eastern Time. You can click here to get signed up.

In this 15-minute episode, I talk about:

  • Two ways to build your audience for your blog or podcast in the early days
  • The right time to get an email …read more      
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06 DecFeatured

On Making Choices and Finding New Solutions: Let It Be Easy

by Jason Fairfield0 Comments

By Stefanie Flaxman

the solution is right before your eyes

I’ve been rinsing my mouth with salt water after every meal for the past two weeks. It’s part of the healing process after a wisdom tooth extraction.

Oral surgery: the gift that keeps on giving.

During the first week, I spilled salt all over my bathroom counter. My container of salt has a perforated opening similar to a salt shaker, and sometimes the salt got stuck in the holes. When I measured half a teaspoon, I had to shake the container a bit and the salt didn’t land seamlessly on my spoon or in my warm glass of water.

Now, I consider …read more      

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05 DecFeatured

Just Because You Can, Doesn’t Mean You Should (Plus Other Life Lessons from Seth Spears)

by Jason Fairfield0 Comments

By Brian Clark & Jerod Morris

de-seth-spears-2

This week’s guest specializes in helping small business owners and bloggers take their businesses to the next level. He wants to assist others in creating a strategy for long-term success. He is Seth Spears, and he is a Digital Entrepreneur.

In this 34-minute episode, Seth walks you through his journey as a digital entrepreneur:

  • How Seth used just-in-time learning and a strong work ethic to go from “miserable” to pursuing his life dreams
  • His advice on just because you can do something, doesn’t mean that you should
  • Why being a self-learner has helped him accomplish what he’s set out to do
  • The importance of focusing …read more      
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