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03 FebFeatured

7 Ways to Make Your Brand and Content More Likable

by Jason Fairfield0 Comments

By Neil Patel

Do your readers love you? Do they at least like you?

These are serious questions even if they sound like questions you’d ask about your friends in grade school.

People have more choice than ever before.

Within 22 seconds, they can find 2-3 other blogs in your niche to read.

Within just a few searches, they can find a business that sells a similar product to yours.

It puts the reader and the customer in control.

If they fundamentally do not like you, your business, or your writing, they’re not going to stick with you.

Why would they?

And if they’re indifferent to you, that’s just as bad …read more

03 FebFeatured

Why a Comprehensive Content Strategy Includes Podcasting

by Jason Fairfield0 Comments

By Jon Nastor

What if there was a way to cut through the noise, get noticed, and make a real connection with your audience?

For many businesses, on-demand audio content is the way to do just that.

Podcasting is gaining in popularity, as you may have noticed, but the medium is not oversaturated.

There’s still plenty of room in the market for you, so don’t worry that you’re too late to get started.

It could be argued that podcasting is not right for every business. It could also be argued that blogging is not right for all businesses.

Yet, if your business takes content …read more

02 FebFeatured

How to Write Conversationally: 7 Tips to Engage and Delight Your Audience

by Jason Fairfield0 Comments

By Henneke

engage readers with a conversational writing style

How often do you shrug your shoulders and press delete after reading a marketing email?

Many marketing messages make us cringe. They don’t sound like a human being wrote them. They don’t engage. They lack personality and feel cold-hearted.

It’s not surprising.

At school, we learned grammar rules. We learned how to write and spell, but we didn’t learn how to use language to connect with our readers. We didn’t learn how to engage, persuade, and inspire.

But readers crave a human touch.

When we read conversational content, we instantly feel a connection with the writer. We feel like we’re getting …read more

01 FebFeatured

6 Steps to Create a Bare Bones and Profitable Social Media Plan

by Jason Fairfield0 Comments

By Neil Patel

You can’t achieve success in any area of marketing without taking action.

But it’s possible to take action too quickly.

You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time.

When I see how many marketers approach social media, it’s clear to me they don’t have a plan.

They randomly connect with users, post things, and sometimes send messages to those users.

By basic logic, random actions lead to random results.

And that’s not what we want as marketers.

Instead, you need a plan. …read more

01 FebFeatured

What Is a Content Marketer?

by Jason Fairfield0 Comments

By Demian Farnworth

Long ago, copywriting legend John Carlton told me that the best copywriters didn’t just master their own discipline; they also mastered related disciplines — like marketing, SEO, and negotiations.

This is true for content marketers, as well.

A content marketer is a master of many disciplines. But what exactly does that mean? What sort of disciplines and skills are we talking about? And what types of knowledge and experience are necessary to be a content marketer?

I’ll answer those questions and more, but before I do, I’ll first loosely define the term “content marketer.”

Then, I’ll tell you how …read more

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7 Ways to Make Your Brand and Content More Likable

Why a Comprehensive Content Strategy Includes Podcasting

How to Write Conversationally: 7 Tips to Engage and Delight Your Audience

6 Steps to Create a Bare Bones and Profitable Social Media Plan

What Is a Content Marketer?

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