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December 2016
Home 2016
01 DecFeatured

The Keys to Launching a Successful Online Course

by Jason Fairfield0 Comments

By Sonia Simone

Copyblogger Weekly

Hey there — welcome back to the Copyblogger Weekly!

We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make your course easier to sell.

And yesterday, I shared my story about my own road to teaching online — a road that definitely included some bumps and curves. (Spoiler alert: it has a happy ending!)

If you’ve been thinking about launching a course but weren’t sure how …read more      

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30 NovFeatured

Stop Building Traffic, and Start Converting It. Here’s How

by Jason Fairfield0 Comments

By Neil Patel

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I’ll let you in on a little marketing secret.

In the grand scheme of things, building massive amounts of traffic doesn’t really matter. What matters is converting that traffic.

Everyone talks about building traffic. That’s fine, but it’s not the end of the story. If you don’t convert your traffic, building it is pointless.

Building traffic is like building a shopping mall. You can easily get people to come through the doors, but if you have only a few lackluster stores, none of those people will turn into customers. You have to give them a reason to stay.

I’ve seen tons of sites fail …read more      

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30 NovFeatured

My Favorite Business Model for a Breakthrough Digital Business

by Jason Fairfield0 Comments

By Sonia Simone

a business model and a breakthrough

It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down.

I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had for five years looked likely to evaporate underneath me.

I had some savings, but not a ton. I had a mortgage and preschool for my three-year-old to pay for, as well as silly habits like buying groceries and having health insurance for my family.

I had been …read more      

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29 NovFeatured

Tim Ferriss on Finding and Focusing On What Truly Matters

by Jason Fairfield0 Comments

By Brian Clark

unemployable-timferriss

Tim Ferris broke into popular consciousness nine years ago with the release of The 4-Hour Workweek. He’s gone on to create a series of books based on the “4-Hour” concept.

That’s in addition to a wildly popular blog, podcast, and even a TV show. But in economic terms, all of that pales in comparison to Tim’s success as an angel investor; he’s scored early positions in Uber, Twitter, Evernote, Shopify, and Facebook.

So, it was somewhat of a shock to hear that Tim is stepping away from new investments. And you’ll be more than a bit surprised to hear what he’s focusing …read more      

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29 NovFeatured

How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part Two

by Jason Fairfield0 Comments

By Kelton Reid

wf-jeffrey-cranor-file-two

The co-creator and co-writer of the #1 international hit podcast Welcome to Night Vale and New York Times bestselling co-author of the novel of same name, Jeffrey Cranor, dropped by the show to talk about the importance of collaboration, deadlines, and bad writing.

In addition to producing and touring with the theater ensemble The New York Neo-Futurists, the playwright and author tours with live shows for the Night Vale Presents production banner, co-created with Joseph Fink.

Night Vale Presents now produces four podcasts that regularly sit at the top of the charts — including Within the Wires, also created by the author …read more      

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