4 Surprising Ways You’ll Profit from Building an Online Course

By Pamela Wilson

surprising! what you'll learn when you build an online course

I had no idea what I was getting myself into back in the fall of 2009.

The only thing I knew for sure was that I was feeling antsy.

I had been running my design and marketing business for almost two decades. Over almost twenty years, I had helped every kind of client with every kind of project. Truth be told: I was getting a little bored.

And boredom, as far as I’m concerned, is Enemy #1.

Up to that point, my business was strictly offline. I had a web presence, but it was a brochure site. You know, a “here’s what I do …read more      

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How to Start Blogging if You Fell off the Wagon a Long Time Ago

By Neil Patel

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People always ask me how I’ve built up such a huge audience for my blogs.

Part of my secret sauce? I’ve been blogging for well over a decade now.

But not everyone has been blogging for years, and I get that. Some of you may have started a blog years ago but abandoned it.

I can relate. There were several times when I almost quit blogging. I was scared it wouldn’t pan out for me. And it does take time. But I stuck with it, and I’m so happy I did.

And here’s the best part: It’s not too late for you to start …read more      

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6 Neuromarketing Hacks for Maximum Content Impact

By Neil Patel

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What do humans and lab rats have in common?

We both have predictable behavior patterns and react similarly to the same psychological stimuli.

And while we humans are certainly more complex and sophisticated than lab rats, you can still pull the right levers and hit the right buttons with your content marketing to elicit the response you’re looking for.

I would by no means consider myself an expert in psychology, but over the years, I’ve learned a lot about how the human mind works.

I’ve found out that nearly everyone is predictable to some degree.

By understanding a few key psychological insights, I’m …read more      

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Making Your Content as Tasty as Pie

By Sonia Simone

Making Your Content as Tasty as Pie

Hey there — welcome back to the Copyblogger Weekly!

It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move.

No, wait, we want to celebrate by helping you make your content delicious.

On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together for irresistible results. On The Showrunner, Jerod Morris and Jonny Nastor explore how to cook up an appealing brand for your podcast.

And on Tuesday, Beth Hayden shared a crucial copywriting element that every persuasive page needs. Hint: it’s what’s …read more      

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Gary Vaynerchuk on Playing the Long Game

By Brian Clark

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Back in 2006, Gary Vaynerchuk started a daily video show that turned wine criticism on its head. More importantly, it took his family wine business from $3 million-a-year to a $60 million-a-year ecommerce juggernaut.

From there, Gary did something that surprised a lot of people, including me. He started a digital marketing agency called VaynerMedia.

Wait … what? Why would someone who could move that level of product want to build a service business? Isn’t that going backwards?

Not so fast. As you’ll hear in this candid interview, Gary’s plan involves what has now become familiar to Unemployable listeners — doing this thing …read more      

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