How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part One

By Kelton Reid

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The co-creator and co-writer of the #1 international hit podcast Welcome to Night Vale and New York Times bestselling co-author of the novel of same name, Jeffrey Cranor, dropped by the show to talk about the importance of collaboration, deadlines, and bad writing.

In addition to producing and touring with the theater ensemble The New York Neo-Futurists, the playwright and author tours with live shows for the Night Vale Presents production banner, co-created with Joseph Fink.

Night Vale Presents now produces four podcasts that regularly sit at the top of the charts — including Within the Wires, also created by the author …read more      

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Prove It! 6 Persuasive Techniques for Making the Sale

By Beth Hayden

simple tips to convince skeptical buyers

A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice.

He scanned the page for about 20 seconds, then said:

“You need more proof. This page should be full of stories and case studies about how your approach works. You need to show the real results people get from using this product.”

I argued that adding more case studies would take up a lot of room on the page. He laughed.

“When I write my own sales pages, highlighting the proof is …read more      

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How Becoming a Digital Entrepreneur Helped Jarmar Dupas Get His Life Right

By Brian Clark & Jerod Morris

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This week’s guest aspires to help you get your money right. He wants to assist others in taking back their purchasing power. He is Jarmar Dupas, and he is a Digital Entrepreneur.

In this 35-minute episode, Jarmar walks you through his journey as a digital entrepreneur:

  • The moment that got his ears “buzzing,” which got him interested in entrepreneurship
  • The simplicity of his proudest moment … and what you can learn from it
  • How being a digital entrepreneur has been conducive to creating his desired lifestyle
  • Why Jarmar sometimes gets in his own way and how he’s trying to overcome it
  • The element of entrepreneurship that …read more      
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The Right Way to Approach Branding Your Podcast

By Jerod Morris & Jon Nastor

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With Jonny focused on preparing to lead his first-ever workshop, we took a week off from recording a new episode. Instead, we decided to rebroadcast an oldie but goodie, and one that pairs especially well with last week’s episode about show intros.

You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning.

In this episode of The Showrunner, we discuss all of the following:

  • The inevitable awkwardness of hitting “record”
  • Why Jon was right about choosing …read more      
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How to Stay Creative in a Distracted World

By Brian Gardner & Lauren Mancke

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On this week’s episode, we’re joined by Megan Gray, a passionate — probably one of the most passionate — freelance graphic designers I know. She lives on the edge of a canyon in Orange County, California, where she runs her business, House of Grays.

In this 34-minute episode Brian Gardner, Lauren Mancke, and Megan Gray discuss:

  • Starting House of Grays in Orange County, CA
  • Designing for the people
  • Keeping focused among distraction
  • Experience gained while working in a traditional agency
  • The onboarding process of custom projects
  • Creative outlets beyond the 9 to 5
  • Following your own path instead of looking to others
  • Filtering out the noise

Listen to …read more      

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