Steal Like an Entrepreneur, with Austin Kleon

By Brian Clark

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The other day I was listening to the “classic alternative” channel on SiriusXM. “Message of Love” by the Pretenders was on.

In the song, Chrissie Hynde sings:

“We are all of us in the gutter. But some of us are looking at the stars.”

Wait a minute … didn’t Oscar Wilde say that in the late 1800s?

Or how about when the late, great Kurt Cobain sang:

“Just because you’re paranoid, doesn’t mean they’re not after you.”

That’s a line from the 1961 novel Catch-22 by Joseph Heller.

Yes, musicians steal lyrics. Perhaps the most honest admission of this fact comes from Wilco on a track from …read more      

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How to Infiltrate LinkedIn Groups for Maximum Marketing ROI

By Neil Patel

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I feel like LinkedIn is a social media platform that receives a fair amount of attention but is still overshadowed by other networks such as Facebook, Twitter, and Instagram.

That’s a shame. Why? Because in the B2B space especially, I’ve found LinkedIn to be incredibly effective for professional networking and for marketing in general.

With 450 million registered users as of August 2016 and two new members joining every second, LinkedIn has a huge potential.

I think many marketers are still reluctant to go all in on LinkedIn simply because they don’t understand how to utilize it properly. It’s also possible …read more      

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5 Ways to Embrace the Uncertain Path of a Heroic Entrepreneur

By Pamela Wilson

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Humanity has lived through many uncertain periods in our collective history.

Economic instability, institutional racism, war, famine, environmental disasters, slavery, abject poverty, disease, physical and mental abuse — we’ve seen it all, and we’re still here to tell the tale.

We’re a resilient bunch, it turns out.

The good news? Some of our most game-changing inventions and ideas were born during uncertain times.

We choose the entrepreneur’s life because we actually prefer uncertainty to boring, repetitive, predictable certainty.

Still though … you may feel like your entrepreneurial can-do approach to life and business is being tested right now. (If so — welcome to …read more      

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How the Author of ‘The Bestseller Code’ Jodie Archer Writes: Part Two

By Kelton Reid

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Literary scholar, publishing consultant, and co-author of the critically acclaimed book The Bestseller Code, Jodie Archer dropped by to chat with me about her journey, the coming revolution in publishing, and the insecurities that all writers face.

Before earning her PhD from Stanford, Ms. Archer studied English at Cambridge, worked in both journalism and TV, and became an acquisitions editor for Penguin UK publishing.

While at Stanford, Jodie taught nonfiction and memoir writing, and researched both contemporary fiction and bestsellers. Upon completion of her doctoral work, she was recruited by Apple, where she was the lead in research on books.

Her book, The …read more      

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Have You Already Missed the Podcasting Gold Rush?

By Sonia Simone

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Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great?

So, Ryan Holiday published a post, and it got a lot of attention. Ryan is excellent at getting attention, and he details some of his most effective techniques in his book, Trust Me, I’m Lying: Confessions of a Media Manipulator.

Ryan is undeniably smart. But I have some serious issues with his post.

In this 20-minute episode, I talk about:

  • Whether it’s actually a bad idea to try something because “everyone is doing it”
  • Why the search for an “original” format …read more      
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