How to Create Amazing Content Even If You Feel Like an Industry Imposter

By Neil Patel

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Imposter syndrome: “A collection of feelings of inadequacy that persist despite evident success. ‘Imposters’ suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence.”

Have you ever felt like you’re living a lie?

Like you’re trying to cover up the fact that you don’t really know what you’re talking about?

That you’ll eventually be “found out?”

Maybe you’re actually quite knowledgeable and have significant industry experience, but you just can’t seem to shake off the pervasive feeling that you’re a fraud.

If this sounds like you, you’re likely suffering from an …read more      

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4 Creative Models for Finding the Right Niche for Your Online Business

By Sonia Simone

how to find and focus on the best niche

If you want your marketing to work, you have to focus.

You have to understand who your message is for, then speak to that person.

And you have to craft your offers to serve that person. Present options that appeal to her, that are in line with what she’s willing to spend, and that will benefit her in ways she cares about.

In other words … you need to specialize. You don’t have the budget to blanket the earth in ads that appeal to everyone, and neither do I.

One of the first things people do when thinking about <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~digitalcommerce.com/register/" …read more      

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The Real Reasons Your Social Media Marketing Has Bombed

By Neil Patel

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Social media marketing sounds easy enough.

Post some content on Facebook, send out some tweets, make a few connections on LinkedIn, and sit back and watch the leads pour in.

That’s all there is to it, right?

I used to think that was the case. Of course, that was in the early days of social media. We were all trying to figure out what the heck Twitter was for, let alone how to use it. And leads? We weren’t getting anything worth talking about.

Social media has come a long way since then as have the strategies, tactics, methods, and power associated with social …read more      

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Enjoy Responsibly: It’s Grown-Up Week on Copyblogger

By Sonia Simone

Copyblogger Weekly

Hey there — welcome back to the Copyblogger Weekly!

Not sure why, but we had a kind of “adult” thing going on this week.

Sean Jackson and Jessica Frick kicked off Monday with a podcast about the, er, adult entertainment industry. If that’s a bit racy for you, I really enjoyed The Digital Entrepreneur podcast. Jerod Morris talks with Ed Feng (who’s fantastic; I always enjoy catching up with him at live events) about a pivot in his business to an “over 21” audience.

Really, we needed a podcast about drinking a fifth of Dewar’s to round out this …read more      

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The Book is Launched! Now What?

By Pamela Wilson & Jeff Goins

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Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next?

Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing.

They share insights about how to give your book a long and profitable life. And they discuss why the best marketing tool has been Pamela’s book itself (and how you can use your book’s content during a book launch).

In this final episode Jeff Goins and Pamela Wilson discuss:

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