By Neil Patel

What if there was a magic formula for social media marketing?

A formula that would allow you to snap your fingers while saying “Presto!” and have your audience instantly engaged with your content. Next thing you know, they follow, share, and leave comments.

Well, there is (sort of).

But instead of snapping your fingers, you use scientifically-backed psychological principles to maximize social engagement.

You can think of it as neuromarketing, defined as:

“the process of researching the brain patterns of consumers to reveal their responses to particular advertisements and products before developing new advertising campaigns and branding techniques.”

I’ve been fascinated with …read more      

By Stefanie Flaxman