Behind the Scenes at Copyblogger: Our New Email Approach

By Sonia Simone

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Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem.

Today, Sonia Simone and Pamela Wilson take you behind the scenes to look at the development of our new weekly email roundup — Copyblogger Weekly. We’re putting this new approach into place to help our beloved audience get more out of the (we admit it) firehose of content we publish.

In this 22-minute episode, Sonia and Pamela talk about:

  • The audience problem that sparked this new approach
  • Some content trends you can keep an eye on for your own …read more      
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A More Tasteful Alternative to Self-promotion: Practice in Public

By Jeff Goins

build interest when you share your work

“How do you promote your work and, at the same time, do good work — without either suffering?”

Not long ago, I was speaking at a blogging conference when a writer in the audience asked this question. And until recently, I didn’t have a great answer.

Today, with an abundance of blogs and social media channels, it can be a bit daunting to even try to promote your work. Everyone has something to sell, and the desperation we all feel from the countless voices vying for our attention can just be a bit too much.

So, how do we do good …read more      

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Are One-on-One Connections the Key to Jumpstarting Your Online Business?

By Brian Clark & Jerod Morris

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This week’s guest on The Digital Entrepreneur is focused. Her focus is on creating a one-on-one relationship with every one of her customers. How? She’s doing so by utilizing Twitter to personally connect with her target customers. And those connections have driven the growth of her online business.

In this 32-minute episode, Kayla Hollatz and I discuss:

  • Her journey to digital entrepreneurship, which started in college
  • How her background in public relations has helped her grow her online business
  • Her advice on how you can utilize Twitter chats to help reach your audience
  • Why Kayla’s “milestone moment” inspired her to grow her online community
  • Why it’s …read more      
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The Importance of Entrepreneurial Mental Health

By Brian Gardner & Lauren Mancke

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Today we’re joined by Cory Miller. Cory is a former newspaper journalist turned full-time entrepreneur. In 2008, he started iThemes, which builds web design software and offers cutting-edge web design training for thousands of customers around the globe.

Cory is a passionate entrepreneur who believes in finding and maintaining work happiness (for himself and others) that aligns with your purpose and plays to your strengths, talents, and ambitions, while challenging you to do great things with your life.

In this 43-minute episode Brian Gardner, Lauren Mancke, and Cory Miller discuss:

  • The founding of iThemes in 2008
  • Comradery and Co-opetition in the WordPress community
  • What lies …read more      
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When Is the Right Time to Start Another Podcast?

By Jerod Morris & Jon Nastor

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In the past, we’ve laid out how to decide what topic to podcast about and how to decide what your podcast should be about, and we stand behind both pieces of advice.

Today, we are talking to the Showrunners who are running a podcast and are thinking about starting a second one — or maybe even a third or fourth.

Jerod and Jonny are both thinking about starting new shows and this conversation goes deep and personal on many levels:

  • A point of caution from Jerod before beginning
  • When can you be a producer, but not the host?
  • The three instances …read more      
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