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October 2016
Home 2016
05 OctFeatured

How to Become an Innovative Growth Hacker in One Month

by Jason Fairfield0 Comments

By Neil Patel

growth hacking

So, you’ve got an amazing idea for a new business. If you build it and market it the traditional way, they will come, right?

Not anymore.

It doesn’t matter what your niche is. There are bigger competitors in it, and traditional marketing has gotten them far. As for your business coming in and taking over? Good luck with that.

I tried that once. I created a product with my co-founder, Hiten Shah. It was pretty amazing.

But then we realized something disturbing.

We were competing against Google.

Ha-ha.

Google? You don’t compete with Google. Instead, you get squashed, obliterated, bought out, or ignored.

We had to do something …read more      

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05 OctFeatured

How to Build a Business that Sets You Free, with Sol Orwell

by Jason Fairfield0 Comments

By Brian Clark

un-sol-orwell-3

Startup, raise money, cash out, repeat. That’s the narrative that Silicon Valley feeds you.

Problem is, that approach is not only statistically rare, it’s rarely successful. Most venture-backed companies fail, plain and simple.

On the other hand, we have the narrative of the typical small business owner. Long hours for long years in order to create a meaningful business and an enduring legacy.

But what if you took a different approach? What if you started a business that supported you while you walk away to enjoy life?

And when the urge strikes you to start the next thing, you do it — simply …read more      

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05 OctFeatured

Get More Clients With Smarter Email Marketing

by Jason Fairfield0 Comments

By Brian Clark

Get More Clients with Smarter Email Marketing

Are you a freelancer, consultant, or other provider of professional services to clients?

If so, smarter email marketing strategies will get you more clients, and more importantly, better clients.

You know, the ones who value your expertise and effort and happily pay your fees.

Before I began Copyblogger in 2006, I started and ran three successful service businesses. And I used online marketing exclusively to attract clients, with email at the center of my strategy.

Things have certainly changed since those days. The fundamentals remain the same — but the sophistication and ease-of-use of the current technology allows you to do so much …read more      

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04 OctFeatured

Is the Novel Dead? Part Two

by Jason Fairfield0 Comments

By Kelton Reid

wf-novel-dead-part-two

In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries …

Is the novel dead? And maybe a more up-to-date version of that question is, did the internet kill books?

Of course these are famous — almost cliché — theoretical discussions that writers often chew on over stiff drinks, and they raise hackles for those of us who adore them.

What you won’t find here is a highbrow …read more      

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04 OctFeatured

The ‘Obligatory’ Structure of Effective Content

by Jason Fairfield0 Comments

By Sonia Simone

cbfm-obligatory-content-structure

Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they?

Today, Sonia Simone gives her thoughts on the “must-include” elements of a solid content marketing program.

In this 28-minute episode, Sonia talks about:

  • Why it can actually boost your creativity to work within a structure
  • How structure can help take the pressure off of “writer anxiety”
  • The content type that attracts a lot more traffic
  • Why it’s a mistake to stop at getting a lot more traffic
  • The elements that make …read more      
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