The Secret Tactic All Successful Online Marketers Use

By Sean Jackson

why a barrier could grow your business

Have you ever wondered how sites like Copyblogger succeed?

There are tons of websites offering content marketing advice, but not all of them are successful. Why is that?

Because most online marketers fail to create communications that inspire action from their audiences.

Yes, writing well matters — as well as engagement, landing pages, design, etc. But they are not the single most important element that gets your audience to act.

There is a tactic that professional online marketers use that has proven over the years to work better than any other — a tactic so powerful that we have created a …read more      

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The Inner Makings of a Membership Site Launch, with Stu McLaren

By Chris Ducker

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In this episode of Youpreneur FM, Chris and Stu go into membership site launches, what kind you should consider using and how to keep your site going. They also dive into the details of launching, managing, and marketing your own membership site.

Once you’ve decided to take that next big step and create your own membership site, where do you start? What kind of membership should you go for and how do you envision running it on a day-to-day basis?

Stu McLaren, founder of WishList Member and an expert when it comes to the membership-based business model, joins the show to answer …read more      

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How Jay Baer Is Navigating New Waters with His Latest Digital Product

By Brian Clark & Jerod Morris

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This week’s guest on The Digital Entrepreneur wants to hug you … even if you hate him! He founded one of the world’s most popular online resources for marketers and business owners, hosts one of the world’s most influential social media and marketing podcasts, and is the author of several exceptional books. He is … Jay Baer

In this 37-minute episode, Jay Baer and I discuss:

  • How the real estate market crash in 2008 led him to where he is today
  • His most humbling time as a digital entrepreneur, which he is currently going through as he develops his first online course
  • Jay’s …read more      
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3 Important Lessons about Sponsorships that Will Make You More Money

By Jerod Morris & Jon Nastor

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Do you want to make more money from your podcast? Rhetorical question. Of course you do! We all do. One of the clearest paths to revenue with a podcast is sponsorship, but it can also be the most difficult to tap into it, especially for newer or niche shows. In this episode, Jerod shares three lessons he learned recently when he signed a new sponsor on to one of his shows.

In another yes-we-kept-it-to-less-than-30-minutes episode, Jerod and Jonny discuss:

  1. Why you always need to be on the lookout for potential opportunities — and what, specifically, you should look for
  2. How to be …read more      
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How to Sustain a Profitable Creative Agency

By Brian Gardner & Lauren Mancke

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On this week’s episode, we’re joined by Brian and Jennifer Bourn of Bourn Creative. They are a vibrant, creative studio that delivers purpose-driven design and engaging experiences for businesses who want to stand out and step into the spotlight.

Brian and Jennifer love challenges and deadlines, and are brand-building, WordPress-wielding, Lego-playing nerds dedicated to creating beautiful, flexible, and powerful platforms for rapidly growing businesses.

In this 38-minute episode Brian Gardner, Jennifer Bourn, and Brian Bourn discuss:

  • The founding of Bourn Creative
  • Using Genesis within a Creative Agency
  • Choosing a business size that fits your lifestyle
  • Tips for maintaining a consistent workflow from home
  • Creating a work/life balance …read more      
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