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October 2016
Home 2016
03 OctFeatured

How to Find the Optimal Pricing for Your Membership Site

by Jason Fairfield0 Comments

By Sean Jackson

mo-membership-pricing

Are you struggling to find the right pricing model for your membership site? In this episode, we provide you with a detailed framework to make it an easy decision.

Finding this optimal pricing for a membership website can be very difficult. While there are many tactics to improve your pricing strategies, there are not many general frameworks that you can use from the start.

But if you listen to this episode, you will learn a simple and proven technique for finding the optimal pricing for your site — helping you increase your revenue while generating a substantial profit.

And best of all, …read more      

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03 OctFeatured

The Efficient Approach to Marketing Your Business with Content

by Jason Fairfield0 Comments

By Pamela Wilson

efficient-content-creation

A note: My first book comes out later this month! Here’s an excerpt from one of the chapters. To get early access to the whole book, look for the link to The Book Factory at the end of this post.

If you could see me as I type this, you’d see that I’m gleefully rubbing my hands in anticipation. Because I’m going to talk about how to build out the content on your website, and I’m about to share the system you can use to make this work efficient, effective, and — dare I say it? — fun.

Content marketing …read more      

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30 SepFeatured

15 Things You Need in Place for Creating Your Personal Brand

by Jason Fairfield0 Comments

By Neil Patel

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When you think about it, a personal brand is one of the most useful things you can build.

It’s powerful. It’s valuable. It’s killer.

But it also takes a considerable amount of work. As I’ve built my personal brand over the past few years, I’ve discovered that one’s personal brand doesn’t merely grow when you acheive some level of business success.

Instead, you have to work hard at it.

Building a personal brand is almost like building a business. You have to identify your target clients, discover the best marketing methods, and relentlessly work to deliver what they want.

But the results? Worth …read more      

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29 SepFeatured

Here’s How to Find the Right Mix and Fine-Tune Your Offer

by Jason Fairfield0 Comments

By Pamela Wilson

lauren-pawell

Have you ever wondered if your strange collection of skills and interests could be woven together to build a profitable business?

If you have, you’ll love today’s Hero’s Journey article.

Lauren Pawell is a rare breed: she has a background in development and marketing. That’s a combination you don’t see every day!

Some people might have encouraged Lauren to choose one field or the other. But she persisted and has built a business that artfully combines her many passions.

Lauren’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines …read more      

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28 SepFeatured

Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer

by Jason Fairfield0 Comments

By Chris Ducker

yp-marketing-book-way-bestseller-lists-jay-baer

In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!

Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book that has been traditionally published a while back.

Earlier this year, I interviewed Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it — which worked very well for her. This time you will hear a different approach — a mix of old and new techniques, with …read more      

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