Give Your Book the Best Chance with a Well-Executed Launch

By Pamela Wilson & Jeff Goins

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The timing of your book’s launch is important. But how important is it? Here’s what really matters when you’re ready to launch your book.

In the words of Jeff Goins, “It’s really hard to launch too late and it’s really easy to launch too early.”

A good launch can make a book, while a bad launch can damage your credibility as an author, as well as have a negative effect on sales.

Pamela Wilson and Jeff Goins discuss best practices for a successful launch — and Jeff shares insight and experiences he learned the hard way from his past book launches.

In this …read more      

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SEO that Grows Your Business with John Jantsch

By Brian Clark

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Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art.

That’s changed in recent years. Google’s algorithm has gotten smarter, and is more distinctly tuned in to what the audience thinks is relevant and valuable for a given search term, rather than what we as marketers would prefer to rank well.

As my friend Rae Hoffman says, “Google doesn’t want to make websites popular, they want to rank popular websites.” In …read more      

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20 Fascinating Topics That Every New Blog Should Tackle

By Neil Patel

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When you know your stuff, writing a blog is easy, right?

Uh. Not necessarily.

I’d say that I’m pretty familiar with digital marketing. But when it comes to blogging, I still face challenges.

The challenge isn’t my lack of knowledge; it’s translating that knowledge into readable content—content helpful to you and other marketers.

Maybe you’ve faced the same challenge.

For some reason, conveying stuff you know inside and out is a lot trickier than it appears. Writing is difficult enough, but continually coming up with topics that would boost your online marketing efforts seems downright impossible.

In the old days, maintaining a business blog was more …read more      

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Ask Yourself These 3 Simple Questions to Craft Better Headlines

By Stefanie Flaxman

answer these questions to write better headlines

Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer.

Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely.

Headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want to find out more.

To review the next headline you write from the perspective of an editor who is focused on audience engagement, here …read more      

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Is the Novel Dead? Part One

By Kelton Reid

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In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries …

Is the novel dead? And maybe a more up-to-date version of that question is, did the internet kill books?

Of course these are famous — almost cliché — theoretical discussions that writers often chew on over stiff drinks, and they raise hackles for those of us who adore them.

What you won’t find here is a highbrow …read more      

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