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September 2016
Home 2016
27 SepFeatured

7 Powerful Content Strategies Borrowed from Advertising Masters

by Jason Fairfield0 Comments

By Sonia Simone

cbfm-advertising-masters

The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, videos) can be strengthened by adapting techniques from the world of direct response copywriting.

Today, Sonia drills into some specific techniques and approaches that we can profitably swipe from our direct response brothers and sisters.

In this 24-minute episode, Sonia Simone talks about:

  • The crucial difference between subscribers and an audience
  • How to develop a “big idea” that tells the world who you are
  • The boring-sounding secret of the really great copywriters (this is especially powerful today)
  • The fascinating world of recommendation algorithms
  • Working toward business goals without sounding …read more      
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27 SepFeatured

2 Essential Elements of Irresistible Content

by Jason Fairfield0 Comments

By Brian Clark

improve your writing with these two crucial components

I once asked on social media:

What’s your biggest challenge when creating compelling content?

I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses.

And the number one answer was:

Keeping it original and interesting.

So, let’s talk about that today.

Meaning + fascination

The two elements that lead to reader engagement, social media sharing, and the “gotta have it now” impulse are meaning and fascination. But you knew that from the subhead.

Let’s unpack each a bit.

Meaning: This is the informational aspect of your content that your regular readers, listeners, or viewers expect from you. This is also …read more      

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26 SepFeatured

The Upside of Setting Outrageous Goals

by Jason Fairfield0 Comments

By Brian Clark & Jerod Morris

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This week’s guest on The Digital Entrepreneur is determined. His goal is to help five billion people with their efforts to grow their businesses. How?

He’s doing so by sharing as much content as he possibly can and by providing valuable services to purpose-driven companies.

He strives to be wealthy, not just in material things, but also with connections to make the world a better place …

In this 46-minute episode, Brandon Lewin and I discuss:

  • The biggest benefit he derives from being a digital entrepreneur
  • Why he finds it imperative to “give away” all the information he possibly can
  • His story on how he got …read more      
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26 SepFeatured

A Process You Can Follow to Become an Influencer in Your Industry

by Jason Fairfield0 Comments

By Neil Patel

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The term influencer is being tossed around a lot these days.

I would even classify it as one of the top 10 buzzwords of 2016.

Influencer marketing is quickly becoming one of the hottest and most effective strategies in existence.

In fact, “59 percent of marketers use influencer engagement campaigns for product launches and content creation.”

This technique gets results because businesses make $6.50 for every dollar invested in influencer marketing, according to a poll of marketing professionals conducted by Tomoson.

But what about when YOU’RE the influencer? You’re the one calling the shots.

Becoming an influencer in your industry can have …read more      

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26 SepFeatured

How to Ruthlessly Cut Worthless Words from Your Sales Copy

by Jason Fairfield0 Comments

By Beth Hayden

how to ruthlessly cut words from your sales copy

When you’re writing sales copy for your business, showing a little personality is a good thing.

It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers.

I write conversationally when I write copy, and so do a lot of other folks I trust and admire.

However, there are limits to how far you should take that advice.

Are you taking a risk when you use slang?

Unless you have proof that your audience uses slang — and wants to see it in …read more      

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