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September 2016
Home 2016
23 SepFeatured

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

by Jason Fairfield0 Comments

By Neil Patel

big small

I get it.

I understand how brutal it can be—trying to market your small business in a world of billion-dollar businesses and multi-million dollar marketing budgets.

You have a limited budget, limited time, limited knowledge, and a limited arsenal of tactics that you can afford to implement.

But the big brands? They can do anything they want, hire as many people as they want, and unleash any tactic they want.

Today’s small businesses are forced to compete in an increasingly saturated marketplace.

The competition is fierce, and it has become incredibly difficult to rise above the noise.

Combine this with the massive disparity between a small …read more      

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22 SepFeatured

How to Use Your Limitations to Create a Unique Selling Proposition

by Jason Fairfield0 Comments

By Sean Jackson

mo-limitations

We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market.

How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding the limits of you and your products/services.

Every product or services has its limits. And while most people think these are weaknesses, the truth is that your limitations are a source of strength — if you know how to position them.

And by following the advice in this episode, …read more      

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22 SepFeatured

How to Identify Potential Guests for Your Show

by Jason Fairfield0 Comments

By Jerod Morris & Jon Nastor

sr-identify-guests

We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show.

Here is the idea, submitted by loyal listener Chris Conner, who hosts Life Science Marketing Radio.

I know that it can be hard to find guests to sustain a podcast. Last week I came within an inch of having to do a solo show. Yikes!

But then I look around and …read more      

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22 SepFeatured

How to Scale a Freelance Business

by Jason Fairfield0 Comments

By Brian Gardner & Lauren Mancke

sp-bill-erickson

On this week’s episode, we’re joined by Bill Erickson. Bill is a WordPress Developer, an entrepreneur, a husband, a father, a skier, an avid reader, a gardener, and a winemaker living in Georgetown, TX. He’s been developing with WordPress and contributing to the community since 2006.

Bill has written 20 WordPress plugins that have been downloaded 668,661 times and has spoken at 13 conferences regarding WordPress. Last, but certainly not least, Bill is a core contributor to our very own Genesis Framework project.

In this 40-minute episode Brian Gardner, Lauren Mancke, and Bill Erickson discuss:

  • Bill’s decision to become a freelancer
  • Transitioning from Thesis …read more      
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22 SepFeatured

Does Your Homepage Suck?

by Jason Fairfield0 Comments

By Sean Jackson

mo-homepage-suck

In this episode, we go beyond theoretical concepts and provide practical examples of how to improve the most important page on your website.

You never get a second chance to make a first impression.

And in the online world, that means your homepage matters, a lot — from the first few seconds of your site loading to the way you structure every element on the page.

If you are trying to create an exclusive community online for your product or service, then this episode will give you everything you need to make a first impression that matters.

In this episode, Sean Jackson and …read more      

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