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September 2016
Home 2016
12 SepFeatured

Ethics, Professionalism, and Good Manners for Content Marketers

by Jason Fairfield0 Comments

By Sonia Simone

cbfm-content-ethics

There’s a lot of great content out there … and then there’s the topic of today’s podcast. Sonia looks at the good, the bad, and the ugly.

There are two kinds of people. Some folks do the right thing for its own sake, and some do the right thing because the other option has negative consequences.

This one’s for both types.

In this 20-minute episode, Sonia Simone talks about:

  • Plagiarism, content theft, and how to use someone else’s material ethically
  • Considerations when content marketing touches on serious news
  • Great news for people worried about the world discovering they’re not perfect
  • Some elements of a good apology
  • Thoughts …read more      
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12 SepFeatured

Should You Trust Your Gut or Follow Your Mentors?

by Jason Fairfield0 Comments

By Jon Nastor

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My guest today is a serial entrepreneur in the truest sense of the term.

While in college, he started importing and selling pool tables online, when he co-founded PoolTables.com. For six years he grew the company until finally selling it.

He jumped straight back into business by founding Baby.com.br, Brazil’s leading e-commerce retailer of baby products. This company went on to raise $40M+ in venture capital.

He is currently the founder and CEO of Cotopaxi, an innovative outdoor gear brand with a social mission at its core.

He is also on the United Nations Foundation Global Entrepreneurs Council, a nine-member …read more      

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12 SepFeatured

That Exhilarating (and Terrifying) Feeling of Learning a New Skill

by Jason Fairfield0 Comments

By Pamela Wilson

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“¿Qué quiere para su desayuno?” she asked, inches from my face.

I thought as quickly as I could, and managed to haltingly request a piece of toast. “Pan tostado, por favor.” It was the only breakfast food I could remember from Spanish class. It ended up being all I ate for breakfast for the next week.

It was the first of many frustrations I faced that year. And it taught me an important lesson about embracing that terrifying feeling of being way out of my depth.

Do you know that feeling? If you’re doing any kind of content marketing, I’m betting …read more      

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09 SepFeatured

The 9 Digital Marketing Skills in High Demand Right Now

by Jason Fairfield0 Comments

By Neil Patel

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Digital marketing is one of the most lucrative industries in the modern world.

I’m not saying that just because I happen to be in that industry.

I’m saying that because it’s true.

With just a laptop and Internet connection, there is really no limit to what you can accomplish and how much money you can make through digital marketing.

Personally, I’ve worked on nearly every continent. (We’re not counting Antarctica, okay?) I’ve worked at cruising altitudes of 36,000 feet. I’ve worked on holidays. I’ve worked on the beach.

And the results? They speak for themselves.

You can reach millions of people around the world …read more      

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08 SepFeatured

How to Find Your Next Big Thing

by Jason Fairfield0 Comments

By Brian Clark

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Entrepreneurs and independent business people are always working on the next thing, often on the side while we maintain our current income. And as your mind begins to see the world in a more entrepreneurial way, you’ll spot opportunity everywhere.

A good problem to have, right? But we know that pure economic opportunity and even the status that comes with success are not enough to make you happy.

You need that avalanche of good ideas, because you need a process to get rid of the ones that are not a good fit for who you are, and who you’d like to become …read more      

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