How to Give and Get Exceptional Testimonials, Part Two

By Sonia Simone

cbfm-exceptional-testimonials-2

Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways?

Giving a testimonial is a service to others, but it serves you, too.

In the previous episode, Pamela Wilson shared the six “magical” questions you can ask to get convincing testimonials.

She concludes the testimonials series by reviewing what makes the act of giving testimonials so remarkable, and why you might want to make this a consistent practice.

In this episode, Pamela talks about:

  • Four surprising ways you’ll benefit from giving testimonials
  • How giving testimonials strengthens your writing chops
  • Why a well-written testimonial also serves as …read more      
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The Credibility Conundrum: Can Design Build Trust?

By Pamela Wilson

How to build trust with design

Subject: Panic

Date: Monday, August 29, 2016

Hey Milt,

So like I said over coffee Friday, I’ve got to get a website set up fast. And it needs to looks credible! Not like I put it together in a week.

Even though that’s exactly what I need to do.

Not sure where to start.

Thoughts?

Frank

Subject: Re: Panic

Date: Monday, August 29, 2016

Hey Frank,

Well, the good news is that you’re aware that it needs to look credible. A lot of people never get to that point. They think they need to fill their website up with big promises and awesome offers, and they never think about how it …read more      

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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

By Neil Patel

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A few years back when I first started NeilPatel.com, I spent $66,372.09 on paid advertising through LinkedIn, Google AdWords, Retargeter, Perfect Audience, and StumbleUpon ads.

You might say that’s a lot of money.

It was. But I learned some valuable lessons.

I learned which platforms and networks work best for targeting which audiences with which ads.

Some of my takeaways?

LinkedIn, for example, provided an excellent return on B2B ads, while Google still reigned supreme for B2C. StumbleUpon’s conversion rate for paid products was woefully low.

The top three paid ad spots on Google’s SERPs, for example, get 41% of …read more      

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How to Get 30% Off Our Most Popular Premium WordPress Themes

By Jerod Morris

How to Get 30% Off Our Most Popular Premium WordPress Themes

Only a few days left before this offer expires …

On Tuesday, I alerted you to the massive StudioPress blowout sale going on this week.

Basically, it’s our big annual Black Monday discount delivered three months in advance.

The details couldn’t be simpler: Until the offer expires on Tuesday, August 30 at 5:00 p.m. Pacific Time, you get 30 percent off everything we sell at StudioPress.

Everything.

Want any individual theme? Click this link, and browse all 39 StudioPress themes and all 15 third-party themes — you get 30 percent off as many individual themes as you want.

Want all of …read more      

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A Beginner’s Guide to SEO that Works

By Brian Gardner & Lauren Mancke

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On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant.

She’s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator.

Her company, Web Savvy Marketing, was founded in 2009 and is a creative agency based in Southeastern Michigan. They work with clients across the globe who range from bloggers and small businesses to large enterprises and universities.

The Web Savvy online store offers more than 20 professionally designed Genesis themes ideal for businesses, marketers, educational institutions, and bloggers.

In this …read more      

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