4 Practical Ways to Benefit from Impostor Syndrome

By Kelly Exeter

are you feeling like a fraud?

So, you’ve landed a new, big-time content marketing client. Exciting times!

It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her.

And that’s when the voices in your head start up:

  • Who are you kidding? You’re not good enough for this client.
  • Jane Smith — she’s a great content marketer. Maybe you should refer the client to Jane? Jane will do a better job than you.
  • There’s just no point to taking on this project — if you do, you’re going to be found out.

It’s impostor syndrome. Feeling like …read more      

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How to Know When You Should Use Paid Social Media Traffic

By Neil Patel

social media

Have you ever used paid social media? I know some people who completely avoid it. They think it means cheating, or it’s somehow inappropriate.

In my opinion, paid social media traffic is an excellent tool.

Obviously, I’m not talking about illegitimately purchasing likes or shares from spammy businesses (more on that below).

I’m discussing legitimate paid methods.

If you use them properly, you can quickly grow your audience, your brand, and your revenue.

However, if you use paid traffic without first educating yourself and deliberately seeking out the best tools and information, it will lead to huge financial losses.

Knowing how to …read more      

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Rainmaker Rewind: The Power of Being an Unmistakably Creative Entrepreneur, with Srinivas Rao

By Caroline Early

Rainmaker FM rewind

This week on Rewind, Chris Ducker welcomes creative entrepreneur Srinivas Rao to Youpreneur to chat about the importance of thinking outside of the box and differentiating yourself in your industry.

They also share their tips on setting yourself apart and explore the value of audience participation and feedback when it comes to developing or shifting your brand.

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. Youpreneur. Chris Ducker and Srinivas Rao discuss standing out in a crowded space and the importance of being creative: The …read more      
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The Must-Have Social Media Tool Every Content Marketer Needs

By Sonia Simone

Are You Using This Powerful Social Media Tool Yet?

What if we told you about an ultra powerful, infinitely flexible social media tool that allows you to publish business-building content — text, audio, or video — without holding you to any arbitrary rules?

It’s a tool that fixes everything that’s broken about the existing social media sites, new and old.

It gives you an astonishing degree of freedom — to say what you want, the way you want to say it, and in the format that works best for you.

With this tool, no one can ever tell you your content is “overly commercial” or flag an image as “possibly …read more      

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4 Free Digital Marketing Opportunities Most Marketers Are Missing

By Neil Patel

opportunity

Digital marketing.

To some, it’s merely another fancy buzzword. To others, it’s the backbone of their entire business.

In my life, digital marketing is almost everything I do.

For most entrepreneurs, however, it is a highly underutilized and misunderstood tool.

Most people think digital marketing has to be an expensive endeavor that takes thousands of dollars and hundreds of hours to see any success with.

This is simply not the case.

There are a number of free tools and opportunities within digital marketing that most entrepreneurs are missing.

Here are just a few of them to help get you started.

1. Use the power …read more      

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