Just Released: A New (Free) Way to Join the StudioPress Community

By Brian Gardner

studiopressfm

Want to know the best part of my job?

I have the privilege of gathering a community around our StudioPress products. I have the honor of helping people build businesses based on the products we create.

I didn’t set out for the place where I’ve landed. And yet today, I wouldn’t change a thing.

To be honest, I’m still kind of starry-eyed about the whole thing.

After all, it’s the unexpected events that give our lives meaning. And it’s the movements that grow organically that seem to be the most interesting.

The StudioPress community has been one of the most fascinating organically-grown movements I’ve …read more      

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3 Grim Realities about Online Authority that Will Make You Smile

By Pamela Wilson

online-authority-realities

You’ve heard the whispers, haven’t you?

“The internet has too much content already. You can’t get anyone’s attention with content marketing anymore.”

I beg to differ.

Sure, the internet is a vast sea of content. And the water level rises every day. But so does the discernment level of the average content consumer (read: all of us).

We’re not satisfied with slapdash information anymore. We won’t waste our time reading if your page looks uninviting. You won’t get our clicks if your headline promises nothing in exchange.

We’re not satisfied with junk content. Our content palates are more sophisticated than they used to be. This …read more      

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How to Become a Marketer Who’s Obsessed with Metrics

By Neil Patel

stats

Back when I was an Internet newbie, I had no idea what numbers to focus on.

I would look at Google Analytics. I would see lots of numbers. And I would be confused.

So, what did I do?

I did what most people do. I focused on vanity metrics.

What are vanity metrics?

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Vanity metrics are numbers. That might sound all data-driven and growth-hacky.

But vanity metrics are numbers that don’t lead anywhere. As Eric Ries said,

…they don’t offer clear guidance for what to do.

Examples of vanity …read more      

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How to Write So Vividly that Readers Fall in Love with Your Ideas

By Henneke

use words that make them swoon

With a deep sigh, Helen Fields switches on her PC. Another Monday. Another article to write about leadership.

Hasn’t everything been written already?

Helen checks her Twitter stream and answers a few emails. She doesn’t feel like writing. Not yet. She googles the word “leadership.”

756 million articles. Ouch. But still … Helen knows she can help, encourage, and inspire her readers.

While sipping her green tea, she leafs through her notebook with article ideas. Nothing feels right. Everything feels bland.

She doesn’t want to write a humdrum article. She doesn’t want to dump her ideas online. She wants to <a class="colorbox" href="http://feeds.copyblogger.com/~/t/0/0/copyblogger/~www.copyblogger.com/write-with-power/" …read more      

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Have an App? The Step-by-Step Guide to Marketing It Free

By Neil Patel

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Apps are huge.

But you already knew that. But did you know just how big apps are?

Did you know that as of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store alone?

Google Play? 65 billion.

These are pretty insane numbers. And get this: the world’s app obsession shows no signs of slowing down.

These numbers go up. And up. And up. And up.

The world uses mobile devices.

And mobile devices use mobile apps.

Which makes mobile apps big business.

The estimated worldwide app revenue is predicted to hit $77 billion by 2017—more than double the …read more      

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