By Neil Patel

There’s no such thing as a one-size-fits-all approach to marketing.

This is especially true when it comes to marketing to different age groups.

When dealing with different age groups, genders, income levels, etc., you need to be flexible and understand the psychology and habits of each customer base.

Easier said than done.

This is where customer segmentation comes in. Customer segmentation is the practice of dividing your audience into different types of people.

There are all kinds of ways to segment your customers. Some businesses choose to segment by value, frequency of purchase/visit, product interest, acquisition channel, etc.

Without segmentation, I don’t think I …read more      

By Caroline Early