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May 2016
Home 2016
26 MayFeatured

Landing Pages Defined in 60 Seconds [Animated Video]

by Jason Fairfield0 Comments

By Demian Farnworth

content marketing glossary - what are landing pages?

You’ve probably heard us talk about landing pages a lot around here.

There is a good reason for that.

When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more.

But what exactly is a landing page?

Watch our short, fun video about landing pages

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.

Here’s our video for the definition of a landing page:

Animation by …read more      

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25 MayFeatured

Find Your Readers: 6 Marketing Channels (and which ones to pick)

by Jason Fairfield0 Comments

By Neil Patel

crowd

Creating great content is pointless…

…unless you’re getting it in front of your target audience.

You do this by using any one of a number of promotional tactics to reach your target audience on a variety of platforms.

Most of these platforms can be grouped together, and that’s where we get marketing channels. A promotional tactic can then be applied to most of the platforms in the channel.

For example, social media is a marketing channel, consisting of platforms such as Facebook, Twitter, Instagram, etc.

Depending on whom you ask, you’ll get different answers to the question of how many marketing …read more      

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25 MayFeatured

How to Calm Your Content Anxiety in 5 Simple Steps

by Jason Fairfield0 Comments

By Calvin Koepke

5 ways to create content deliberately

It was an early morning of coffee, loud music, and blasting the internet with everything I could muster.

I had already published a few articles on my website, skipping the draft process. Then I scrambled to share them on every social media network and group chat that I could think of.

Twitter, Facebook, Google+, LinkedIn, Slack channels, Facebook groups, email newsletter(s) — you know the drill.

It was a copy/paste nightmare, but that’s what the “experts” had told me to do. The familiar phrases of “Content is king!” and “Blog every day!” were among the many maxims running through my mind …read more      

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24 MayFeatured

One Skill that Will Take Your Writing from Good to Great

by Jason Fairfield0 Comments

By Kelly Exeter

a simple (not easy) way to improve your writing

Halfway through the writing course, our instructor — not known for being one to sugar-coat — threw out a challenge:

“Send me a favorite piece of your writing and I’ll critique it; I’ll tell you whether or not it’s any good. The only catch is, I’ll be critiquing it in front of the entire class.”

A surprising number of us (bristling with hope and hubris I suppose) took up the offer. The ensuing session was, to date, the most illuminating experience I’ve had as a writer.

The key message we all took away?

Not that we needed to self-edit more tightly or have better …read more      

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23 MayFeatured

6 Unconventional Tips to Create Content Faster

by Jason Fairfield0 Comments

By Neil Patel

image05

How much content have you written in the past month?

Are you happy with that amount?

Most marketers answer no to that question. In fact, 44% of marketers say that producing consistent content is one of their biggest challenges:

Believe me, I get it. Creating a high amount of high quality content on a regular basis is hard.

But the traffic, subscribers, and eventual sales you get from it make creating content a necessity for most businesses.

There are a few ways to make it easier to produce whatever level of content you’re trying to:

  • Raise your budget (hire writers)
  • Devote more time to it
  • Write …read more      
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